Marketing Manager
3 days ago
Durham
Central Employment are working with a fast growing eCommerce business in County Durham, as they look to expand there in-house Marketing and eCommerce team. We are looking to recruit an experienced Marketing Manager who can create and implement marketing plans to work across both divisions of the business, B2B & B2C/eCommerce. The role is perfect for a motivated self-starter who loves making a real difference through data driven decision making; having responsibility and autonomy to deliver; and is passionate about working in a growing, developing business that house a number of strong brands. Main responsibilities of the Marketing Manager: - • Analyse and report on marketing campaigns., • Create and implement marketing plans to maximise lead generation and customer engagement, • Manage a marketing budget., • Lead marketing campaigns and data segmentation., • Arrange and negotiate media bookings for internet, print and outdoor and press – for regional franchise marketing needs, • Build relationships with external agencies, specifically Performance Marketing and Web Development, • Write PR briefs and drive maximum coverage., • Manage and oversee offline and online platforms., • Increase brand awareness through tactical and strategic campaigns, • Increase website traffic and high-quality leads., • Integrated a fully responsive website, PPC, SEO and remarketing campaigns, • Full analysis of campaigns, activity and ROI. Person Spec: - • Experience from Retail, Trade, Consumer or FMCG sector, • A Marketing generalist, with knowledge/ experience across both online and offline marketing channels., • Experience across both B2B, B2C/eCommerce Marketing channels, • The ability to build a brand marketing campaigns, • Experience in developing online sales via digital media/channels – SEO, PPC, social media, Paid Social, • Can write creative, compelling copy and content to execute digital marketing campaigns and marketing materials and products, • Confident in using Google Analytics, • Solid knowledge of Shopify/Shopify plus