Management Analyst - Airport Marketing, Public Relations and Media
18 days ago
Prescott
Job Description ANNOUNCEMENT OF EMPLOYMENT OPPORTUNITY MANAGEMENT ANALYST - AIRPORT MARKETING, PUBLIC RELATIONS AND MEDIA Prescott Regional Airport Hiring Pay Range: $67,273.11 to $84,091.38 Annually FLSA Status: Exempt Pay Grade: 113 Full Pay Range: $67,273.11 to $100,909.66 Annually Deadline to Apply: 04/02/2026 Benefits Summary: Major Benefits for Full-Time Regular Employees: • A diverse range of complimentary mental health and wellness services is available, including an Employee Assistance Program, a free subscription to Calm, and health coaching, • Paid time off up to 20 days in first year of employment, • 10 paid holidays and 1 floating holiday per year, • Free employee only coverage for medical, dental, vision, short-term disability, and life insurance, • Free family coverage for select medical and dental plans, • Pension and long-term disability through Arizona State Retirement System, click here for more details Performs a variety of professional, complex, technical, and analytical duties in support of the Department; coordinates the administration, development, and operation of marketing, PR and media functions. Essential Duties: • Manages the airports social media, oversees the airports presence on social media, creates, posts, and monitors contact on social media platforms., • Develops and implements content for industry social and local media exposure, and promotional campaigns., • Tracks, reviews, and analyzes social media metrics with bi-weekly and annual reporting., • Researches and applies new and current social media trends., • Oversees airport photography, videography and graphic design, takes and edits photos of events, aircraft, and airport happenings, edits any video of airport events, aircraft, and passenger testimonials; designs airport signage, banners, digital ads, invitations, and social media content according to the city's brand standards., • Coordinates public outreach through the management of events, press conferences, open houses, customer appreciation days, groundbreakings, media tours, and networking events., • Assists with noise program response, community collaboration, and response to complaints, • Oversees and manages terminal advertising program; develops and maintains a terminal marketing and advertising plan that includes sales goals and strategies designed to maximize airport revenue., • Works closely and builds relationships with airport staff, vendors and airlines to coordinate marketing efforts and ensure that air service objectives are met and airport facilities are reflective of a superior customer service experience., • In conjunction with the City's Communication Department, acts as the airport's primary contact for media inquiries, both routine and in times of emergency., • Manages and ensures the currency and accuracy of information on the airport's website and responds to public inquiries and comments., • Interfaces routinely with airline officials, Chamber of Commerce members, visitors, city employees, and industry trade groups., • Designs and executes creative strategies; thinks outside the box to resolve problems and builds critical relationships., • Performs general administrative duties; assists in negotiating, creating, and administering agreements and contracts as assigned, as it relates to marketing and advertising., • Works with management to streamline processes and develop written policies and standard operating procedures (SOPs) for various Department functions., • Develops and maintains annual marketing and communication plans, outlining goals, target audiences, budget allocations, and measurable outcomes., • Conducts market research to evaluate passenger demographics, traveler preferences, and airline performance to support air service development efforts., • Ensures brand consistency with City protocol, to include, signage, digital assets, and partner materials., • Creates targeted marketing campaigns for new routes, seasonal flights, and airline promotions in collaboration with carriers and local guidelines., • Drafts press releases, talking points, media statements, editorial content, and newsletters for internal and external audiences relating to airport marketing, advertising and/or community outreach/involvement, and coordinates dissemination., • Assists in crisis communication planning, including maintaining emergency communication templates and participating in tabletop exercises., • Prepares executive-level presentations for airport leadership, city officials, and community stakeholders., • Builds and maintains relationships with community organizations, tourism bureaus, schools, aviation clubs, and economic development groups, and negotiates mutually beneficial promotional programs., • Coordinates educational and community programs, such as airport tours, aviation career outreach, partnerships, and youth engagement events., • Represents the airport at community meetings, conferences, trade shows, and regional marketing committees., • Leads initiatives to enhance the passenger experience, including terminal wayfinding, customer service programs, volunteer ambassador coordination, and traveler feedback systems., • Conducts routine terminal walkthroughs to ensure marketing materials, signage, and digital displays are accurate, up to date, and visually appealing., • Implements passenger surveys, analyzes results, and recommends improvements based on feedback., • Explores new non-aeronautical revenue opportunities, such as sponsorships, experiential marketing, and pop-up retail partnerships (in accordance with Grant Assurances, etc.)., • Manages digital advertising assets, including website ad inventory, digital terminal screens, and partner content and social media., • Oversees email marketing newsletters, subscriber databases, and automated customer communication tools., • Implements Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase website traffic and improve online visibility for airport services., • Monitors online reviews (Google, Yelp, TripAdvisor, Facebook, Instagram) and coordinates timely and professional responses., • Manages budgets for marketing, events, advertising, and promotional activities, ensuring responsible allocation and tracking of expenditures., • Prepares procurement documentation for marketing vendors, design services, printing, photography, and advertising contracts., • Evaluates vendors and contractors, ensuring deliverables meet airport standards/policies and deadlines., • Maintains a digital asset management system for photos, videos, brand elements, and marketing files., • Assists air service development teams with presentations, route and market analyses, and airline outreach materials., • Stays current with aviation industry trends, attending webinars and conferences related to airport marketing, public relations, and customer experience., • Works with management and other staff to draft policy, procedures, ordinance, and permit revisions., • Supports management in communicating, internally and externally, through reports, presentations, and meetings., • Assists management in a variety of tasks, including identification and recommendations for proactive measures to implement short and long-range plans and program development., • Assists in the preparation, revision, and implementation of the Department-oriented plans and forecasting documents., • Assists with special projects., • Provides customer service; improves operating results; and minimizes delays and conflicts., • May supervise administrative staff; oversee work; train, mentors, and evaluate performance, as assigned. Education and/or Experience: Bachelor's degree in Airport Business Administration and/or Marketing or in a field related to assigned area; five (5) years experience performing analytical and/or marketing work in public administration along with experience working with computer software related to assigned area; or any equivalent combination of education, experience, and training which provides the knowledge and abilities necessary to perform the essential functions of the position. Licensing, Certification, and Other Requirements: Depending on assigned area: possess a valid Class D Arizona driver's license (or obtain within 30 days of hire); pass a security background investigations, pre-employment drug test, and driver's record check; pass a security threat assessment and a 10-year FBI criminal history records check, as required by assigned area. Employee Core Beliefs: City of Prescott employees should seek to uphold the City's core beliefs throughout their day-to-day business and with every customer they come in contact with, both internal and external. Our core beliefs are: Act with Integrity, Work as a Team, Have Personal Commitment and Loyalty, Solve Problems, Take Pride In Excellent Results, High Level of Productivity and Being Nice. Knowledge, Skills, and Abilities: • Knowledge of federal, state, and City rules, regulations, policies, procedures, codes, and ordinances related to assigned duties., • Knowledge of agreements and contracts related to assigned area., • Knowledge of computer programs (MS Word, Excel, PowerPoint)., • Knowledge of occupational hazards and worker safety precautions related to assigned department., • Knowledge of infrastructure/capital improvement construction and improvement projects., • Knowledge of budget process and procedures., • Knowledge of job related computer software., • Knowledge of research methods, documents sources, and research techniques., • Skill in providing customer service., • Skill in evaluating and developing improvements to operations, procedures, policies, and methods., • Skill in communicating, both verbally and in writing., • Skill in utilizing public relations techniques in responding to inquiries and complaints., • Skill in social media applicable to public organizations., • Skills in developing and managing market programs., • Ability to establish and maintain effective working relationships with fellow employees, state/federal/City officials and the public., • Ability to follow oral and written instructions., • Work is performed in a standard City office environment., • Duties require working evenings, weekends, and holidays, as needed., • Safely operates a City vehicle and a variety of standard office equipment, including a computer terminal, telephone, 10-key calculator, copier, and fax machine requiring continuous and repetitive arm, hand, and eye movement., • Clearly, concisely, and effectively communicates in person and over the telephone (and aviation radios depending on department)., • Work is performed in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs. Successful candidate will receive a post-offer, pre-employment background screening to include: • Drug screening, • Motor vehicle records check 201 N. Montezuma Street, Suite 207 Prescott, AZ 86301 Email: Website: Phone: 928-777-1410 / Fax: 928-777-1213 When advised, reasonable accommodations will be made in order for an "otherwise qualified applicant" with a disability to participate in any phase of the selection process. In accordance with A.R.S. 23 - 493, this position has been identified as "Safety Sensitive". The City of Prescott is an Equal Employment Opportunity employer. Job Posted by ApplicantPro