Marketing and Communications Manager
6 days ago
Plano
Job Description JOB DESCRIPTION Marketing & Communications Manager Classification: Exempt Date: 11/18/2025 Reports to: Senior Director of Operations Travel: Willingness to travel 20% JOB SUMMARY As we continue to scale our national footprint and accelerate organizational momentum, we are activating a strategic search for a dynamic, outcomes-oriented Director of Marketing to architect the next chapter of our brand evolution. This role offers a high-visibility platform to shape the narrative of a healthcare innovator operating at the nexus of advanced therapeutics, emerging digital ecosystems, and AI-enabled transformation. SUPERVISORY RESPONSIBILITIES: • Strategic Leadership & Brand Management, • Architect and operationalize an end-to-end omnichannel marketing roadmap anchored in measurable KPIs and performance benchmarks., • Steer holistic brand stewardship, including visual identity, voice architecture, and enterprise-level customer experience frameworks., • Lead development of high-impact, clinically aligned content tailored for providers, clinicians, and patient audiences., • Oversee production of whitepapers, eBooks, case studies, digital assets, prescription guides, and print collateral supported by AI-augmented creative workflows., • Serve as the brand’s primary media strategist and spokesperson, elevating market presence and organizational credibility., • Cultivate strong media relationships, secure cross-channel coverage, and craft press releases, op-eds, and healthcare thought leadership pieces., • Deploy an AI-powered social media engine across LinkedIn, Instagram, Facebook, GMB, TikTok, and emerging platforms., • Utilize smart-automation tools to generate, publish, and optimize high-value content streams., • Build strategic alliances with healthcare providers, community stakeholders, and key influencers., • Design and optimize high-conversion demand-generation funnels utilizing Google Ads, Meta Ads, and programmatic media., • Lead continuous A/B testing, heatmap tracking, and AI-driven UX enhancements to elevate landing-page performance., • Strategize and execute high-impact events, conferences, webinars, and community-facing health activations., • Oversee vendor partnerships spanning web development, creative services, video and photo production, and other specialized marketing channels., • Proven ability to lead teams, manage budgets, oversee vendors, and leverage analytics dashboards for decision-making., • Bachelor’s or Master’s degree in Marketing, Communications, PR, or a related discipline (MBA preferred)., • 5+ years of progressive leadership experience in marketing, ideally within healthcare, pharmacy, biotech, or life sciences., • Demonstrated success in brand leadership, PR execution, and full-funnel marketing strategy., • High proficiency with AI-enhanced marketing tools and platforms (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.)., • Exceptional writing capabilities across clinical, technical, and consumer-facing content. Job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time.