Marketing Specialist
13 days ago
San Antonio
Job Description Job Summary: The Marketing Specialist will support the marketing department with the execution of marketing materials and plans. This role participates in sales meetings, store meetings, manager meetings, ride-alongs, etc. and will manage all marketing needs within assigned area of responsibility by leveraging the resources within the Marketing Department – Data, Creative, Digital – to execute the needs. The incumbent in this position is expected to model the following practices daily: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development. What can HOLT Group offer you? • A competitive salary, commensurate with your experience and competencies., • A comprehensive and robust benefits program that includes complete health care, 401(k) matching & Profit-Sharing plan (ROTH and traditional), paid holidays, and a front-loaded PTO program., • A Tuition Reimbursement program to support the pursuit of accredited college courses., • An employee development program with professional development staff that allows you to grow your skills and build your competencies to prepare you for future opportunities at HOLT. Qualifications and Requirements: • High School diploma or equivalent is required; Bachelor's degree in Marketing, Advertising, Business Admin, or a related field is preferred, • Minimum of 3 years of experience in a marketing coordinator position, • General knowledge of heavy equipment sales industry and/or trucking industry is a plus, • Strong knowledge of marketing strategies, concepts, and practices, • Knowledge and proficiency with current computer software, related hardware, and common dealership computer systems, • Strong project management and performance measurement skills, • Excellent written and verbal communication skills, • Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns, • Solid business acumen, time-management, and problem-solving skills, • Must be able to work effectively in a fast-paced office environment with frequent interruptions, • Demonstrated time management skills to meet multiple deadlines, • Exceptional attention to detail, • Excellent communication and interpersonal skills to establish working relationships with multiple departments and various levels of the organization, • Intermediate proficiency with MS Office Word, Excel, Outlook, PowerPoint, etc., • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals, • Ability to interact with tact and courtesy and maintain a professional demeanor, • The ability to read and understand information and ideas presented in writing, • The ability to listen to and understand information and ideas presented through spoken words and sentences, • Ability to work independently and within a team in a fast-paced, high volume environment with emphasis on accuracy and timeliness Essential Functions: • Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission, • Works with leadership to understand needs for marketing campaigns including identification of budget, target audience, target products, duration and offers, • Collaborates with Marketing Manager and other team resources to design campaigns to utilize all relevant marketing tactics available, • Executes tactical marketing campaigns from planning to analysis including routine performance communications, • Participates in, and supports, monthly communication of current and future campaign plans and performance with management team, • Maintains a good understanding of manufacturer campaigns and communicates those to the management and sales staff, • Manages the coordination of marketing communication, including relevant content for email campaigns, social media (Facebook, Twitter, LinkedIn, Instagram), on-hold messaging, websites, etc., • Oversees the full-cycle of customer events and tradeshows, to include pre-event promotion, event coordination, post-event tracking and inputting leads into CRM system alongside corporate event planning team, • Provides research for new tradeshows and association events, advertising opportunities with associations, industry websites, and data sources to assist with new customer identification, • Determines needs for all promotional merchandise and coordinates with other Marketing Department resources and CAT licensed vendors to fulfill and deliver upon receipt, • Works with marketing resources and vendors to provide input regarding in-store signage, promotional materials, and email marketing newsletters by understanding the products and services that the division(s) are interested in promoting and provide relevant content, • Collaborates with marketing peers as needed when Public Relations opportunities are available to promote products, services, events etc., • Strategically identifies customer lists from multiple data sources for marketing campaigns, event invites, prospecting etc. utilizing Saleslink, Salesforce Marketing Cloud, etc., • Serves as the primary point of contact for the division(s) regarding assistance with sales materials, campaigns, events, lead gen, etc., to include providing consultive professional marketing recommendations, insight, and support, • Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards, • Performs other duties as assigned Supervisory Responsibilities: • None Travel: • Up to 20% travel, to include overnight travel Disclaimer: Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.