Director of Marketing of a Premier NJ Winery & Culinary Destination
1 day ago
Voorhees Township
Job DescriptionSaddlehill Cellars is a premier winery and culinary destination, offering tastings, vineyard tours, and premier private events just 12 miles from a major U.S. city. We are seeking an experienced, dynamic, and highly creative Director of Marketing to own, manage, and execute all aspects of the winery's marketing strategy. This is a full-charge, on-location position requiring a hands-on leader who can move seamlessly between high-level strategy and daily content creation. The ideal candidate possesses exceptional photographic, video, and editing capabilities, and thrives in a high-growth environment where they are responsible for both the vision and the execution of the brand's digital and physical presence, driving: Key Objectives The Director of Marketing will be responsible for creating, managing, and executing an integrated digital marketing program designed to achieve the following core priorities: • Increase Local Visitation: Drive traffic to the tasting room and vineyard., • Expand Event Bookings: Maximize corporate, private, and vineyard event revenue., • Build Lasting Relationships: Nurture customer loyalty and drive stronger customer retention through thoughtful digital engagement. Core Responsibilities & Duties 1. Digital Marketing Strategy & Management (in collaboration with 5forests) • Campaign Ownership: Oversee and execute an integrated digital strategy that includes Meta Advertising, Google Ads, Email Marketing, Local SEO, and Organic Social Media., • Creative Asset Production (Hands-On):, • Serve as the primary in-house content creator, responsible for original photography, videography, and editing., • Develop compelling, platform-specific ad creatives (images and video) for Meta and Google Ads, aligning with the vineyard lifestyle and seasonal experiences., • Create and manage visual assets using the defined Canva folder structure, ensuring all marketing materials—from social posts to print ads and menus—are visually consistent and on-brand., • Email & Permission Marketing:, • Execute email campaigns to share news, offers, and nurture relationships, focusing on promoting events, seasonal releases, and experiences., • Oversee email list segmentation (e.g., wine club members vs. casual visitors, locals vs. tourists) and continuously refine campaigns based on performance data., • Local SEO & Presence:, • Manage and optimize the Google Business Profile (GBP), ensuring accurate information, selecting relevant categories, posting updates, and monitoring/responding to customer questions., • Implement tactics to encourage and respond to customer reviews on GBP and other platforms. 2. Product & Collateral Marketing (New Focus) • Product Label Creation and Management: Lead the design and management of all wine and non-wine product labels, ensuring compliance, brand consistency, and aesthetic appeal., • Collateral Design: Design and manage marketing collateral for products, including but not limited to shelf talkers/POS materials, Tasting Room menus, and informational brochures., • Product Graphics: Develop visual graphics for product showcases and sales pages for the website and online shop., • Farm-to-Table Marketing: Ensure marketing materials for other agricultural products sold in the Tasting Room (e.g., fresh cut flowers, honey) are engaging and on-brand. 3. Content & Brand Management • Organic Social Media: Prepare and execute a consistent posting calendar across relevant channels (Meta, Instagram, etc.) using supplied assets, ensuring a visually cohesive brand voice and alignment with promotions and events., • Event Marketing:, • Develop materials (brochures, invitations, graphics) to promote and secure bookings for Special Occasion Events (Weddings, Corporate Events) and on-site tastings and tours., • Ensure all on-site marketing activities comply with the approved Agricultural Management Practice (AMP) regarding events, music, and food offerings., • Creative Asset Library: Manage and update the central Photography & Video Library (Canva Folder 05), including raw and edited images/video for Vineyard & Landscape, Wine/Food/Product Shots, Events & Experiences, and People & Team. 4. Leadership & Collaboration • Vendor Management: Serve as the primary point of contact for external digital marketing agency (5forests), ensuring campaigns align with strategic business goals and performance reports are clearly communicated., • Cross-Functional Alignment: Collaborate with the Tasting Room, Wine Club, Sales, and Events teams to ensure a consistent brand experience across all touchpoints., • Reporting & Optimization: Track and report on key performance indicators (KPIs) related to visitation, event attendance, and sales, using data to continuously refine and adapt all marketing efforts. Qualifications • Minimum of 5-7 years of progressive marketing experience, preferably in the wine, hospitality, or DTC (Direct-to-Consumer) industries., • Proven ability to function as a "full charge" leader who is accountable for strategy, budget, and hands-on execution., • Required Technical Proficiency: Expert in digital content creation, including professional-level photographic, video, and editing capabilities., • Proficiency with Meta Ads Manager, Google Ads, Google Business Profile, email marketing platforms (e.g., Klaviyo or Mailchimp), and Canva/Adobe Creative Suite., • Strong understanding of product labeling regulations, print production, Local SEO, performance marketing, and data-driven decision-making., • Exceptional written and verbal communication skills with a clear, engaging, and brand-consistent storytelling ability., • Ability and willingness to work on-site full-time in Voorhees, New Jersey.