Director, Digital Marketing
hace 21 días
Fort Lauderdale
Job DescriptionDescription: POSITION: Director, Digital Marketing Location: Fort Lauderdale – HQ FLSA Classification: Exempt Who We Are At Sound Income Group, our mission is to help independent financial professionals and their clients thrive, especially those approaching or in retirement. We provide a full suite of resources across financial education, investment strategies, marketing, and practice management to support long-term success. We foster a collaborative, performance-driven culture rooted in integrity, innovation, and service. If you’re enthusiastic about making a measurable impact in the financial services space, we invite you to grow with us. Position Summary The Director of Digital Marketing leads the strategy, execution, and optimization of Sound Income Group’s digital presence while supporting the advisor network through scalable systems and campaigns. This role blends strategic leadership and hands-on management to drive brand growth, engagement, and measurable results in full compliance with SEC and industry standards. Key Responsibilities Strategic Planning and Execution • Develop and execute comprehensive digital marketing strategies across social media, email, search, and paid platforms that align with agency and client objectives., • Ensure all campaigns meet compliance requirements for financial and retirement communication, tailoring messaging to the target demographic., • Lead, motivate, and mentor a digital team of 6–10 professionals, promoting efficiency, collaboration, and accountability., • Oversee daily workflows and performance using platforms such as ClickUp and Figma., • Serve as the primary contact for clients, building strong relationships with financial advisors and their teams., • Communicate strategy, progress, and results clearly and professionally, providing proactive recommendations backed by data., • Manage department and campaign budgets, allocating resources effectively for maximum ROI., • Utilize analytics tools to track and interpret campaign performance, identify insights, and optimize outcomes., • Drive conversion rate optimization (CRO) and funnel performance through data-driven testing and analysis., • Apply digital attribution modeling to evaluate campaign effectiveness and measure revenue contribution across channels., • Leverage marketing automation platforms to enhance lead nurturing, customer engagement, and operational efficiency., • Champion a results-driven and transparent culture where performance data drives decision-making and improvement., • Promote accountability through clear expectations and by modeling professional ownership of successes and challenges., • Support a collaborative atmosphere that values initiative, problem-solving, and team morale.Requirements: Must-Have Qualifications Background and Education: • Bachelor’s degree in marketing, business, or related field (preferred, not required), • 5–10 years of digital marketing experience, ideally within the financial or retirement industry, or in an agency serving financial clients., • Proven ability to manage teams and delegate effectively in a high-performance environment., • Strong understanding of compliance and regulatory standards affecting financial marketing campaigns., • Demonstrated analytical mindset with ability to interpret data and translate findings into strategic action., • Excellent communication and presentation skills, with professionalism and confidence in client-facing settings., • Proficiency in Microsoft Office, content management systems, Click Up, and Figma; Adobe Creative Suite experience preferred., • Experience managing paid media across major platforms, particularly Meta Ads.Physical & Work Environment Requirements, • Ability to work for extended periods at a desk using a computer., • Ability to lift up to 10 pounds if/when necessary., • Routine use of telephone and email., • 100% employer-covered medical benefits and HRA account, • Dental & vision plans, • Generous PTO + 10 NYSE company holidays per year, • 401K with company match program, • Free onsite parking, • Company-provided laptop and required technology, • Access to on-site gym (free of charge), • Weekly vehicle detailing (at additional cost)