Senior Automotive Project Manager-100% Remote
20 hours ago
Phoenix
Job Description Job Overview McIvor Marketing LLC is seeking an experienced Senior Automotive Project Manager with a strong background in the automotive industry to lead high-impact marketing projects for up to 10 dealership clients and beyond. The ideal candidate will have a proven track record of managing complex, multi-channel campaigns and services, including Paid Social, Conquest Email, SEO, SEM and Programmatic advertising, ensuring timely delivery, budget adherence, co-op compliance, and exceptional client satisfaction. This role demands a strategic thinker with excellent communication skills, deep knowledge of automotive marketing trends (including electrification, sustainability, lead generation, and inventory-based advertising), and the ability to manage cross-functional teams in a fast-paced environment. If you're passionate about automotive innovation and creative marketing solutions, this is your opportunity to grow with a dynamic agency. Key Responsibilities Client & Account Management • Serve as the primary point of contact for automotive clients, including dealerships, OEMs, and suppliers, fostering strong relationships, understanding their unique needs, and delivering solutions that exceed expectations., • Develop and maintain high client satisfaction through regular updates, reports, strategic insights, and education on best practices for automotive digital marketing, such as paid social, search ads, and inventory-based advertising., • Ensure effective execution of all monthly deliverables for the services clients pay for, aligning with their goals and brand objectives., • Oversee end-to-end management of automotive marketing campaigns, including digital (SEO, SEM, social media, programmatic), inventory marketing, and more., • Collaborate with creative and execution specialists to develop project scopes, timelines, budgets, and optimizations tailored to the automotive industry's competitive landscape., • Develop and implement detailed campaign plans based on both monthly OEM offers and long term dealership goals. Set and exceed KPIs, actively manage budgets, and align with manufacturer co-op requirements to maximize reimbursement opportunities., • Lead cross-functional teams, including designers, junior project managers, execution specialists, and external vendors, to ensure seamless execution., • Provide strategic input on ad creative, audience targeting, messaging, and optimizations for optimal lead generation, showroom traffic, and sales conversions., • Monitor market trends, automotive consumer behaviors, and competitor activities to refine strategies., • Manage monthly budgets, track expenditures, optimize resource allocation, and allocate ad spend based on ROI and dealership-specific sales goals to maximize ROI., • Utilize a broad range of marketing and project management tools as well as automotive CRM platforms to track internal projects and client campaigns performance., • Identify potential project risks, develop contingency plans, and ensure projects stay on track despite challenges., • Implement and refine project management methodologies (e.g., Agile, Waterfall) to enhance efficiency, scalability, and internal processes., • Ensure all deliverables adhere to client brand guidelines, automotive-specific advertising regulations, compliance standards, and marketing best practices. Experience • 5-7+ years of project management experience in a marketing or advertising agency, with at least 3 years focused on the automotive industry., • Proven success managing large-scale, multi-channel digital marketing campaigns for automotive brands (e.g., OEMs, dealerships, tier-one suppliers, or aftermarket products), including inventory-based advertising, lead generation, co-op marketing, and customer retention strategies., • Bachelor’s degree in Marketing, Business, Communications, or a related field. PMP, Agile, or similar project management certification is a plus., • Exceptional organizational, time-management, problem-solving, and leadership skills with a track record of delivering projects on time, within budget, and meeting deadlines., • Strong understanding of automotive marketing trends, consumer behavior, and industry challenges (e.g., electrification, sustainability, connected cars)., • Proficiency in project management tools (e.g., Asana, Trello, Monday.com, Teamwork)., • Advanced knowledge of digital marketing platforms, including SEO, SEM, social media (Meta, TikTok), programmatic advertising, Google Ads, and paid media specific to automotive., • Excellent interpersonal and communication skills, with the ability to simplify complex strategies for clients, manage expectations, and lead diverse teams., • Microsoft Office Suite, Google Workspace, Project Management System (e.g. Teamwork, monday.com, Asana, Basecamp), CRM platforms (e.g., Salesforce, DealerCentric, ELeads, DealerSocket, VinSolutions, AutoLeadStar)., • Analytics tools (e.g., Google Analytics, Google Ad Insights, etc.)., • Email Marketing, Meta Business Suite, Google Ads, Programmatic Multi-Channel ad buying, • Proactive, detail-oriented, adaptable, and thrives in a fast-paced, deadline-driven environment., • Passion for the automotive industry and creative marketing solutions., • Experience working with automotive OEMs, tier-one to tier-three suppliers, and dealership groups., • Familiarity with automotive-specific advertising regulations, compliance standards, and dealership lead-generation tactics., • Preferred: Additional Paid Social (TikTok, Reddit, YouTube, SnapChat) At McIvor Marketing, we're not just building campaigns, we're building careers. Join a forward-thinking agency where your growth, well-being, and success are our top priorities. Here's why top talent chooses us: • Competitive Compensation Package: Attractive base salary based on experience, plus performance-based bonuses and incentives to reward your contributions., • Generous Time Off: Enjoy paid time off (PTO) that increases with tenure, plus 6 paid company holidays., • Flexible, Remote-First Work Environment: Work from anywhere with fully remote options, and flexible hours, all designed to support true life-work integration and prevent burnout., • Comprehensive Wellness Support: Access to wellness tools, including mental health resources and coaching to keep you thriving personally and professionally., • Professional Growth Opportunities: Ample room for advancement as we expand our automotive vertical, with ongoing training, mentorship, conferences, and certification reimbursements to fuel your career development., • Collaborative Culture and Perks: A supportive, inclusive team environment with regular virtual team-building events, recognition programs, and fun perks like company swag, and client & industry event invitations. Acknowledgment and Application If you accept this role, you acknowledge and agree to the responsibilities, expectations, and values outlined above, and commit to upholding the mission and culture of McIvor Marketing. How to Apply To apply, please email your resume and proof of digital marketing certification, like Google Ads & Meta, to . Use the subject line: [Your Full Name] - Senior Automotive Project Manager Job Role. Applications without any digital marketing certifications will not be considered. Company DescriptionMcIvor Marketing is a dynamic digital media advertising agency that specializes in providing cutting-edge digital solutions for clients in the automotive, radio, and music industries, and more. Established in 2020, we have experienced rapid growth and are dedicated to staying at the forefront of digital marketing innovation. Our team is passionate about delivering results-driven strategies and fostering long-term partnerships with our clients. We aspire to be more than just an employer. We aim to be a destination employer. Recognizing the pervasive issue of burnout in the agency world, we are committed to supporting the holistic well-being of our team members. Our company culture prioritizes the health and happiness of our employees, offering a range of wellness tools and flexible scheduling options to promote life-work integration. We thrive on positivity, seeking team members who bring optimism, enthusiasm, and a collaborative spirit. We foster an environment where everyone uplifts one another and focuses on growth, innovation, and shared success.McIvor Marketing is a dynamic digital media advertising agency that specializes in providing cutting-edge digital solutions for clients in the automotive, radio, and music industries, and more. Established in 2020, we have experienced rapid growth and are dedicated to staying at the forefront of digital marketing innovation. Our team is passionate about delivering results-driven strategies and fostering long-term partnerships with our clients. We aspire to be more than just an employer. We aim to be a destination employer. Recognizing the pervasive issue of burnout in the agency world, we are committed to supporting the holistic well-being of our team members. Our company culture prioritizes the health and happiness of our employees, offering a range of wellness tools and flexible scheduling options to promote life-work integration. We thrive on positivity, seeking team members who bring optimism, enthusiasm, and a collaborative spirit. We foster an environment where everyone uplifts one another and focuses on growth, innovation, and shared success.