Growth Marketing Sr. Manager
4 months ago
Murrieta
Job DescriptionDescription: Job Description As Growth Marketing Sr. Manager, you will own the demand engine end-to-end—strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. You bring deep digital acquisition expertise, high analytical and technical skills, and the operational discipline to build efficient, ever-improving funnels and loops. This role reports to the Head of Growth Marketing and partners tightly with Sales, Product, and Operations to hit aggressive pipeline and revenue goals. Key Responsibilities • Act as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategies, • Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV)., • Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly, • Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence., • Build compounding loops (content ? SEO ? retargeting ? nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time., • Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings., • Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical., • Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling., • Define objectives and key results to achieve company goals, and drive alignment across functional teams within the vertical to ensure success.?, • Build and/or maintain basic reporting to monitor the health of the vertical, the strategy, and execution, and work with specialists on more complex needs., • Attribute impact by channel/campaign; model CAC, payback, and LTV by segment., • Establish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDR., • Partner with Operations on lead management (scoring, routing, enrichment) and forecast accuracy., • 5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS., • Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. A healthy level of obsession with funnels and loops is required., • High analytical and technical aptitude; comfortable translating data into decisive action., • Google Analytics (GA4) and Salesforce (SFDC): high proficiency required., • Exceptional campaign and project management; organized with reliable follow-through and documentation., • Strong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communication., • AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality, • Power BI (plus) and SQL (plus) for deeper analysis and self-serve insights., • Operational internet & web proficiency (HTTP, tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus., • Experience in [Industry Vertical] and with partner/affiliate ecosystems., • Familiarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platforms. Requirements: