Marketing Specialist
hace 1 día
Peterborough
Marketing Specialist (Lifecycle / Email Marketing) Salary: £35,000–£40,000 Location: Peterborough (Office-Based, Full-Time) Department: Marketing Trade Mastermind is the UK’s leading education and coaching provider for tradespeople, supporting trade business owners nationwide in scaling, growing, and building profitable companies through expert training, mentorship, and digital learning programmes. As the business continues its rapid expansion, we are investing heavily in the growth of our in‑house marketing department and seeking ambitious, data-driven, and creative professionals who want to contribute to meaningful commercial impact within a fast-paced, high‑performing environment. We are now recruiting an experienced Marketing Specialist with a strong background in lifecycle and email marketing. This role sits at the heart of our customer communication strategy and is responsible for designing, executing, and optimising lifecycle journeys across multiple touchpoints. You will ensure that prospects and customers receive highly relevant, timely, and engaging communication that increases lead generation, enhances pipeline performance, boosts engagement, and supports long-term retention through data-led personalisation. Working collaboratively with our Sales, CRM/Data, and Product teams, you will play an influential role in improving funnel performance and elevating the customer experience at every stage...