Audio Visual Account Director
16 hours ago
London
The Audio Visual Account Director is responsible for driving growth across a portfolio of strategic client accounts, securing complex, high-value event projects across multiple markets. The role focuses on building long-term client partnerships, expanding account value, and delivering commercially successful, high-quality AV and event technology solutions. This is a newly created position based in London, reporting to the Senior Director, Strategic Growth – EMEA. Salary: Up to £63,000 Key Job Responsibilities Account Management • Identify and develop account plans designed to increase revenue while managing compliance, profitability, and revenue channel development., • Qualify and quantify customers’ holistic needs in AV, Event Technology, Production, Content, and all technical event requirements., • Create and execute plans to further penetrate each account, including securing customer appointments, executing sales calls, conducting customer business reviews, and implementing action plans to identify and secure both short- and long-term revenue opportunities., • Ensure each account progresses from vendor status to trusted advisor by moving up the buy/sell hierarchy through delivery of the client’s core value proposition., • Identify trends in customer spend and develop strategies to further penetrate those markets., • Serve as the primary point of contact for assigned clients throughout the project lifecycle., • Understand client goals, brand standards, and event objectives, translating them into effective production solutions., • Work closely with internal production teams to scope projects, prepare budgets, and ensure accurate and timely delivery of proposals and estimates., • Oversee project timelines, deliverables, and communication to ensure client satisfaction and successful event execution., • Conduct post-event evaluations and maintain long-term client relationships to encourage repeat business. Business Development • Identify, research, and pursue new business opportunities within target markets, including corporate, experiential, nonprofit, entertainment, and agency sectors., • Develop and execute strategic sales plans to meet and exceed revenue goals., • Build and maintain a robust pipeline of prospects, utilizing CRM tools to track progress., • Conduct presentations, pitches, and proposals tailored to prospective clients’ needs., • Collaborate with leadership to refine service offerings, pricing, and go-to-market strategies based on market insights. Account Strategy • Develop deep knowledge of customer procurement strategies, organizational structures, businesses, and synergies., • Identify and build strong relationships with individuals responsible for planning or producing large, complex, or strategic events within customer organizations., • Aggregate account-based growth data and evaluate areas of opportunity., • Anticipate client needs and proactively develop tailored approaches for each account., • Model account-based trends on a monthly, quarterly, and annual basis, comparing performance against prior years and forecasting future growth., • Drive results through customized solutions., • Serve as a subject matter expert across the client’s full portfolio of services and subsidiary offerings, selling fully integrated production solutions., • Generate leads and mine opportunities within existing accounts to drive incremental revenue., • Understand industry trends that impact customer buying behaviors and offer innovative solutions., • Engage in relevant industry organizations. Collaboration & Internal Support • Partner with creative, technical, and production teams to develop innovative event concepts and solutions., • Contribute to marketing initiatives, industry networking, and brand visibility efforts., • Support contract execution, financial tracking, and reporting as required. Revenue Management • Meet and exceed quarterly and annual sales quotas., • Actively manage the account pipeline across the organization for all client services, including core audio visual services, power, rigging, HSIA, digital services, and all offerings provided to customers., • Establish and maintain event profitability models throughout the sales process. Operational and Technical Support • Communicate production and technical program requirements effectively to clients and internal stakeholders., • Ensure production standards are adhered to throughout the sales process., • Review proposals to ensure competitive advantage, customer alignment, and compliance with MSAs and internal policy., • Utilize software tools including diagrams, proposals, renderings, CAD drawings, and related technical materials to sell programs while managing budgets and exceeding customer expectations., • Maintain strong knowledge of the client’s family of brands, product offerings, and service divisions, communicating customer needs cross-functionally. Information Management, Reporting & Company Support • Work closely with internal stakeholders to achieve account objectives and resolve customer experience or operational issues., • Identify and engage internal team members, including senior leadership, at appropriate levels within the buy/sell hierarchy for key accounts., • Maintain accurate and timely CRM activity, billing records, show evaluations, customer surveys, and required reporting in accordance with company policies and procedures., • Ensure consistent customer communication, reporting, and delivery of key requirements. Job Qualifications • 3+ years’ experience in business development, sales, or account management, ideally within event production, experiential marketing, or related industries, • Demonstrated excellence in customer service, • Strong understanding of event production elements including staging, lighting, audio, video, scenic, and logistics, • Proven ability to create and execute strategic, customized account plans, • Experience networking with targeted customers at industry events, • Experience working collaboratively within team environments to exceed expectations, • Experience negotiating contracts at Director level or above and navigating complex organizations, • Strong proficiency in Microsoft Office and standard business software, • Experience using CRM systems and project management tools, • Excellent written and verbal communication skills, including presentations, proposals, and face-to-face sales engagement, • Ability to manage multiple concurrent projects in a fast-paced environment, • In-depth understanding of the meetings and event technology industries, • Strong technical knowledge of audio, video, lighting, rigging, and power distribution systems in corporate staging environments, • Proven ability to generate leads, close deals, and grow accounts, • Highly organized with strong project management capabilities, • Willingness and ability to travel Competencies • Responsiveness, • Ownership, • Manages Complexity, • Business Insight, • Collaborates, • Communicates Effectively, • Builds Networks, • Drives Quality Results, • Plans and Aligns, • Instills Trust, • Manages Ambiguity, • Functional / Technical Expertise, • Negotiation, • Integrity & Trust, • Innovation Management, • Results-driven mindset, • Relationship-driven with a client-first approach, • Strategic thinker with strong commercial acumen, • Creative problem solver, • Collaborative team player