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Job Title: Sales Manager (SOC Code: 3556) Company: Bimmarc Limited (T/a 99 VietMart) Location: 142 Woodville Road, Cardiff, CF24 4EE Employment Type: Full-Time Annual Salary: £55,200– £56,500 About the Company 99 VietMart, operating under BIMMARC Ltd, is a specialised Vietnamese grocery and retail business based in Cardiff. Since its establishment in 2023, the company has been dedicated to providing authentic Vietnamese and Southeast Asian products to both community and commercial customers across the UK. With a growing reputation for quality, cultural authenticity, and service excellence, the company is now expanding its operations and product range to reach wider markets. About the Role The Sales Manager is responsible for driving overall sales performance in the shop and managing key customer accounts. This role combines hands-on retail sales leadership with strategic account management, ensuring growth across both in-store and business-to-business (B2B) channels. You will lead the sales team, develop sales strategies, maintain strong customer relationships, and identify opportunities to increase revenue and brand presence. Key Responsibilities: • Lead, motivate, and develop the sales team to achieve and exceed sales targets., • Plan and execute sales and promotional strategies to increase store performance., • Manage relationships with key customers and business accounts, ensuring consistent satisfaction and loyalty., • Identify and pursue new business opportunities, including wholesale and corporate clients., • Negotiate pricing, terms, and delivery schedules with clients and partners., • Oversee merchandising, product placement, and inventory management to maximise sales potential., • Analyse sales data, prepare reports, and provide insights for business improvement., • Collaborate with marketing and operations teams on campaigns, product launches, and customer engagement initiatives., • Ensure compliance with all food safety, hygiene, and store operation standards., • Handle customer inquiries and resolve issues professionally and efficiently. Qualifications & Skills: • Bachelor’s degree in Business, Marketing, or a related field (preferred)., • 3+ years of experience in retail sales management, account management, or a related role (food industry experience preferred)., • Proven track record of meeting or exceeding sales goals., • Strong leadership, communication, and interpersonal skills., • Excellent organizational, negotiation, and problem-solving abilities., • Experience CRM tools., • Passion for food, customer service, and team success. What We Offer: • Competitive salary with performance-based incentives., • 28 days paid annual leave, • Employee discounts on store products., • Opportunities for career advancement and professional development., • Supportive and dynamic team environment.