Marketing Manager - Fashion
2 days ago
Manchester
The Role We’re looking for a Marketing Manager to own and grow the entire marketing function for a modern multi-brand fashion house designing, developing and scaling global apparel, footwear and accessories brands. You’ll lead a crew across Creative, Social & Affiliates, PR, and agency partners, making sure every touchpoint feels aligned, on-brand, and built to move the needle. This is a strategic, hands-on role inside a brand that’s scaling fast across international markets. The right person is a sharp, culture-led marketer who can build and execute a global strategy across all consumer touchpoints, with a strong commercial mindset and deep understanding of key retail accounts. You’ll own the marketing calendar, budgets, and cross-functional alignment — driving the brand’s vision, story, and growth across digital and IRL while developing a small, ambitious team hungry to make noise on a global stage. Benefits • Desirable city centre location with flexible working hours, • 25 days paid holiday plus bank holidays (also option to sell holidays), • The opportunity to go on courses and get additional training in the ecommerce field., • Competitive starting salary, • Massive staff discounts across all our brands, • Free membership to our on-site gym, • Health plan and Staff perk package. Key responsibilities • Build and execute a full-funnel marketing strategy across brand, digital, community, and e-commerce, keeping the streetwear consumer at the centre of every decision., • Lead, mentor, and inspire a multidisciplinary marketing team spanning Performance, Social & Affiliates, and Creative, creating space for big ideas and sharp execution., • Set clear KPIs, budgets, and priorities that drive sustainable growth while strengthening brand heat and equity., • Turn brand vision into bold, actionable campaigns and initiatives that show up consistently across all markets and platforms., • Make sure every move in marketing ladders up to wider business and commercial goals, from brand awareness to sell-through., • Partner with the Creative Lead on campaign direction, launches, and content, ensuring everything looks and feels unmistakably on brand., • Guard the brand’s visual identity and storytelling, keeping the output sharp, consistent, and culturally relevant., • Champion a culture of creativity, experimentation, and test-and-learn thinking across the team., • Keep authenticity at the core of everything, rooted in real streetwear culture rather than trends for trend’s sake., • Lead social, community, and affiliate strategies that reflect brand values and build long-term loyalty., • Scale community and creator programs, nurturing relationships with athletes, ambassadors, creators, and partners who genuinely align with the brand., • Drive regional activations across key markets (UK, EU, North America), adapting tone and tactics while staying true to the brand., • Work closely with Product, E-commerce, and Operations to power product launches, seasonal drops, and key merchandising moments., • Own marketing calendars, campaign planning, and brand activations across the business end-to-end. Experience • 6–10+ years’ marketing experience, ideally in streetwear, fashion, or culture-led consumer brands., • Deep feel for culture, trends, and audience behaviour, you understand what moves the community and what doesn’t., • Proven track record leading and growing multidisciplinary marketing teams., • Strong grasp of both brand and performance marketing, and how they work together across the funnel., • Experience concepting and delivering standout campaigns, content strategies, and brand narratives., • Confident using data, analytics, and insight to refine strategy and measure impact, without losing the creative edge., • Comfortable in a fast-paced, entrepreneurial environment where things move quickly and ownership is key., • Visionary and hands-on, you can set the direction, then roll up your sleeves to make it happen.