Job Overview As a Marketing Executive, you will play a vital role in promoting the company’s educational services and study tour programmes to Chinese-speaking audiences. Fluency in Mandarin is essential, as you will be responsible for developing and implementing digital marketing campaigns, managing social media channels, and producing engaging content in both English and Chinese. You will also collaborate with influencers and partner institutions to drive brand visibility. Your work will directly contribute to student recruitment, event success, and the company’s continued expansion in both the UK and China markets. Key Responsibilities - Identify, contact, and establish partnerships with local collaborators in the UK. - Create promotional materials including brochures, social media posts, and event posters. - Promote the company’s brand to UK partners through marketing materials and digital channels to attract more collaboration opportunities. - Design and implement multi-channel marketing campaigns to promote UK-based study tours, summer camps, and international student services. - Collaborate with the sales and other internal teams to transform services such as study tours and art training into clear and engaging digital content. - Produce and manage promotional content on platforms such as LinkedIn, Xiaohongshu, TikTok, and Instagram, focusing on enhancing brand awareness and lead generation. - Monitor and analyze marketing data, ad performance, and user behavior to optimize campaigns, reduce acquisition costs, and increase conversion rates. Who We’re Looking For (Qualifications, Experience, and Skills) Qualifications & Experience: - A bachelor’s degree in Marketing, Communications, Media, or a related field. - At least 2 years experience in digital content creation, campaign planning, and marketing analytics. - Previous exposure to the UK and Chinese education systems, or international student marketing, is desirable. - Familiarity with the UK student onboarding, and summer programme logistics is a plus. Skills: - Bilingual fluency in Mandarin and English is essential. - Proficiency in design and content tools such as Adobe Photoshop (PS), Premiere (PR), InDesign, Xmind, and Microsoft Office. - Creative and detail-oriented, with strong storytelling and audience-targeting skills. - Excellent communication, collaboration, and time-management abilities. - Culturally sensitive and experienced in engaging both Chinese and UK audiences.
• Liaised with clients to understand project objectives, recommend appropriate media amd establish realistic timelines for successful project execution. • Conducted in-depth market and competitor analysis to develop innovative, cost-effective design strategies tailored to branding and marketing objectives. • Created and presented comprehensive design proposals, including color palettes and digital mockups to communicate visual concepts effectively. • Developed high-impact visual content for Logos, Digital Signage, Freestanding Digital Posters, Outdoor Advertising, and Amazon-focused campaigns—including Listing Images, A+ Content, Storefront Visuals, Brand Story Images, Sponsored Brand Campaign Assets, Seller Profile Images, and Brand Posts, ensuring alignment with content restrictions of Amazon. • Designed and managed production of a wide range of marketing materials such as brochures, signboards, leaflets, social media graphics, and exhibition stands. • Prepared detailed specifications and technical documentation to support flawless production and realization of design projects. • Oversaw project delivery, maintaining high standards of quality, consistency with brand guidelines, and adherence to client expectations and timelines.
E-commerce Customer Service Manager – Key Duties 1. Policy & Procedure Development 2. Designs platform-specific policies (e.g., Amazon/Ebay/TikTok Shop returns, refunds, seller-buyer disputes). 3. Implements automated workflows (e.g., chatbots, responses) for common issues like order tracking, cancellations, and returns. 4. Ensures compliance with marketplace rules (e.g., Amazon’s A-to-Z Guarantee, eBay Money Back Guarantee). 5. Team Coordination & Supervision 6. Manages remote or hybrid support teams handling emails, live chat, and social media inquiries. 7. Monitors KPIs (response time, resolution rate, CSAT) to meet marketplace performance standards. 8. Trains agents on e-commerce tools (e.g., Shopify, Zendesk, Seller Central). 9. Customer Feedback & Escalation Handling 10. Analyzes negative reviews, chargebacks, and disputes to identify trends (e.g., late shipments, counterfeit claims). 11. Works with logistics, sellers, and marketplace reps to resolve high-priority cases (e.g., lost packages, counterfeit claims). 12. Uses sentiment analysis tools to track customer satisfaction trends. 13. Cross-Functional Service Improvements 14. Collaborates with Supply Chain to reduce delivery delays (e.g., coordinating with 3PLs). 15. Advises Product Listings Team on fixing misleading descriptions or images causing returns. 16. Shares insights with Marketing to adjust promotions that lead to unrealistic customer expectations. 17. Help & Advisory Services 18. Optimizes self-service options (FAQs, automated refund systems). 19. Coordinates 24/7 multilingual support for global marketplaces. 20. Implements post-purchase engagement (e.g., follow-up emails, review solicitation). E-commerce Specific Skills ✔ Platform Expertise – Knows Amazon Seller Central, eBay Seller Hub, or TikTok Shop policies. ✔ Tech-Savvy – Familiar with CRM tools (Gorgias, Freshdesk), order management systems, and AI chatbots. ✔ Data-Driven – Uses analytics (e.g., returns rate, NPS) to drive decisions. ✔ Crisis Management – Handles viral complaints (e.g., TikTok backlash) or mass order issues (e.g., holiday delays).