Digital Analytics Specialist
2 days ago
Dallas
Role Name: Digital Analytics Implementation Specialist Location: Dallas, TX Duration: 12+ Months Job Description: • We are seeking a Digital Analyst to lead efforts in tag management implementation, data layer design, and cookie compliance strategy for our ecommerce business., • This role is critical in ensuring our analytics and marketing tags are deployed accurately and responsibly., • The ideal candidate has strong experience in GA4, GTM, and consent management, and is a clear and effective communicator who builds trust with business stakeholders through data accuracy and integrity. Tag Management & Compliance Implementation • Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation., • Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment., • Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA)., • Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc)., • Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms., • Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking. Analytics & Insights • Ensure accurate GA4 tracking for all key user interactions and digital performance measurement., • Interpret data with statistical rigor and translate findings into clear, actionable insights., • Identify trends, anomalies, and opportunities to improve ecommerce performance., • Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs. Stakeholder Communication & Collaboration • Present findings and recommendations to stakeholders in a clear and compelling way., • Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting., • Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements. Your skills and experience • Strong expertise in GA4 and its event-based tracking model., • Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables., • Familiarity with JavaScript and Best Practices. Regards Rahul Bansiwal (2014792186) | Office: (201) 479 2186 EXT: 444 270 Davidson Ave, Suite 704, Somerset, NJ 08873, USA Knowledge is Power.