Marketing & Business Development Analyst
hace 2 días
Hackensack
Job DescriptionJob Description Our client, a top regional law firm, is seeking a Marketing & Business Development Analyst to join its Marketing Department in New Jersey. This role reports directly to the Chief Marketing & Business Development Officer and partners closely with attorneys, practice groups, and firm leadership to support growth initiatives through market intelligence, analytics, and strategic execution. Key Responsibilities • Conduct market research, competitive intelligence, and opportunity analysis to support practice group and industry team strategies., • Prepare detailed intelligence reports on clients, prospects, industries, and market trends to inform business development efforts., • Track and report on key legal market, industry, and competitor trends., • Support marketing and business development initiatives with data-driven insights using internal and external research tools., • Lead data input and quality control for the firms CRM and experience databases; develop and maintain systematic processes for accurate matter and experience reporting., • Maintain and enhance experience databases and internal resources to support efficient pitch and proposal development., • Assist in coordinating and preparing RFP responses, proposals, and presentations aligned with firm positioning and practice priorities., • Collaborate with marketing team members to refine pitch materials and improve processes for greater efficiency and impact., • Track, analyze, and report on pitch and proposal outcomes to identify trends and improvement opportunities., • Develop and update marketing collateral to promote the firm and its practices, ensuring consistency with brand standards., • Prepare high-quality submissions for legal rankings and awards, coordinating with external PR agencies as needed., • Work directly with attorneys and practice group leaders to execute business development initiatives., • Provide proactive recommendations for new business opportunities and targeted outreach strategies based on research and analytics., • Leverage the firm's CRM system to track relationships, outreach, and engagement activity., • Provide coverage during peak periods or team absences to ensure continuity and timely delivery.Qualifications & Requirements, • Bachelor's degree with 3–5 years of experience in marketing, business development, research, or analytics., • Prior experience in a professional services environment (law firm, accounting, or consulting) REQUIRED., • Strong organizational, administrative, and interpersonal skills., • Excellent writing, proofreading, and editing abilities., • Ability to work independently and collaboratively in a fast-paced environment., • Proficiency in Microsoft Office, particularly Excel and PowerPoint., • Familiarity with Nexl, Foundations, Bloomberg Law, and Dunn & Bradstreet is a plus., • Willingness to travel between offices on occasion.