Marketing Manager
5 days ago
Daytona Beach
Job Description Marketing Manager The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, room revenue, food & beverage traffic, entertainment attendance, and overall guest engagement. This role brings the Hard Rock brand to life through compelling campaigns, partnerships, digital strategy, and on-property activations—while ensuring alignment with global brand standards. Key Responsibilities Brand & Campaign Management • Execute brand-compliant marketing campaigns that reflect the iconic Hard Rock voice, lifestyle, and guest experience., • Lead seasonal, promotional, and event-driven campaigns (concerts, holiday programs, New Year’s Eve, special packages, etc.)., • Ensure consistency across all guest touchpoints: digital, on-property, social, paid media, and partnerships., • Serve as brand steward: ensure all creative, messaging, visuals, and guest touchpoints reflect Hard Rock voice, standards, and identity., • Develop overall strategy and oversee paid media efforts including social, display, search, retargeting, and OTA co-op campaigns., • Manage and implement website content updates, landing pages, and promotional offers to continually keep content fresh and relevant., • Lead CRM/email strategy in coordination with loyalty and database efforts (segmentation, automation, offer strategy)., • Develop and execute social media strategy aligned with brand standards and property goals., • Collaborate on and own content creation including photography, video, influencer partnerships, and live event coverage., • Support PR initiatives including media hosting, press releases, and local market outreach., • Build strategic partnerships with local media outlets, tourism organizations, and lifestyle brands., • Promote live music, special events, and resort programming to drive attendance and incremental revenue., • Track and report on marketing performance, pacing, and ROI., • Use insights to inform future campaigns and budget allocation monthly., • Partner closely with Sales, Revenue Management, Operations, and Corporate Marketing., • Manage vendors, agencies, and freelancers as needed., • Bachelor’s degree in Marketing, Communications, Business, and/or related fields., • 5 or more years of marketing experience, preferably in hospitality, entertainment, lifestyle, and/or luxury brands., • Strong understanding of digital marketing, paid media, and social platforms., • Experience managing campaigns from concept through execution., • Excellent communication, organizational, and project management skills., • Eligible to work in the United States, • Ability to read, write, and communicate effectively in English, • Ability to sit, stand, bend, kneel, and lift as required—with or without reasonable accommodations, • Availability to work a flexible schedule, including evenings, weekends, and holidays if needed, • You think creatively and act strategically., • You thrive in a fast-paced, high-energy environment., • You’re data-informed, detail-oriented, and brand-obsessed., • Career growth opportunities across our nationwide portfolio, • Flexible scheduling, • Access up to 40% of your earned wages before payday with PayActive, • Paid Time Off (PTO) and Paid Holidays, • Full healthcare benefits: medical, dental, and vision, • 401(k) with guaranteed 4% match and no vesting period Our Be Excellent culture is more than just words on a website -- we live and breathe it. As one associate said in an anonymous survey, "This is the best management company I've ever worked for. They walk the talk from the corporate office to the field." We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today's dishwasher can be tomorrow's Senior Vice President. The above job description is not an exhaustive list of all the duties and responsibilities of the position, nor should it be construed as a contract. HVMG is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal, state, or local laws. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, and access to benefits and training.