Marketing, Events & Content Production Coordinator (Onsite - Richardson, TX)
hace 22 horas
Richardson
Job Description About GXA GXA is a growing IT services and cybersecurity company based in Richardson, Texas. We help Texas-based small and mid-sized businesses operate securely, efficiently, and with confidence through strategic IT leadership and proactive support. We’re a collaborative, growth-focused team that values ownership, reliability, follow-through, and continuous improvement. We specialize in AI-powered IT solutions, cybersecurity, and strategic technology consulting for organizations typically ranging from 30 to 250 employees across verticals like education, commercial real estate, manufacturing, and nonprofits. Location: Richardson, TX (Onsite) Schedule: Monday–Friday, standard business hours (with occasional event-based hours) About This Role GXA is building a world-class marketing function, and we need a hands-on coordinator to bring our events, content, and community engagement programs to life. This is a newly created, execution-focused role responsible for the logistics and production behind: • Monthly in-person events (executive lunches, happy hours, industry panels, client events), • Webinars (including “simulated live” processes) This role is ideal for someone early-to-mid career who thrives on planning, coordination, and execution—and wants to grow in campaign delivery and B2B demand generation Core Responsibilities 1. Event Planning & Execution (40–45%) • Plan and execute monthly in-person events: venue sourcing, catering, invitations, run-of-show, day-of execution, and follow-up, • Coordinate event logistics: venue contracts, A/V, signage, name badges, parking, attendee communications, and vendor management, • Manage event registration and attendance tracking through HubSpot (or similar) and ensure lists are accurate and follow-up is timely, • Maintain a marketing/event calendar so initiatives stay on schedule, • Track event ROI: registrations, attendance, leads generated, pipeline influenced 2. Podcast, Video & Webinar Production Coordination (25–30%) • Own end-to-end logistics for GXA’s podcast/video program: guest recruitment support, scheduling, outline prep coordination, recording day logistics, and post-production handoff, • Ensure presenters and guests are prepared with talking points, scripts, and equipment readiness (mic, webcam, lighting), • Coordinate batch recording days to maximize efficiency, • Source and book recording studios or offsite venues when needed, • Manage webinar logistics: pre-recording coordination, day-of operations, and Q&A support staffing/briefing, • Track content production pipeline to maintain a consistent publishing cadence 3. Marketing Operations & Campaign Support (20–25%) • Support email marketing campaigns, contact list management, outreach, and basic campaign coordination, • Assist with digital marketing initiatives tied to events, lead generation, and follow-up, • Help coordinate production of marketing materials and sales collateral, • Ensure brand consistency across marketing assets and activities, • Track campaign and content performance metrics; assist with reporting and dashboards 4. Community Engagement & Outreach Support (10–15%) • Identify and pursue speaking, panel, and sponsorship opportunities for GXA leadership in DFW, • Coordinate co-marketing activities with strategic partners (e.g., cyber insurance brokers, CPA firms, HR tech firms), • Support LinkedIn/community engagement programs through partner coordination and cross-promotion Must Have • 2+ years of experience in marketing coordination, event coordination, marketing operations, communications, production coordination, or related fields, • Experience planning and executing in-person business events, • Strong organizational skills with ability to manage multiple deadlines at once, • Excellent written and verbal communication skills, • Comfortable with technology and learning tools quickly (HubSpot, Asana, Zoom, Teams, LinkedIn, etc.), • Based in the DFW area and able to be onsite regularly (office + events), • Self-starter who can own a process end-to-end without needing constant direction Preferred • Experience coordinating podcast or video production logistics (guest booking, studio coordination, equipment checklists, post-production workflow), • Familiarity with HubSpot (CRM, workflows, forms, event registration) or similar platforms, • B2B and/or technology industry marketing experience, • Comfortable appearing on camera or moderating a conversation when needed, • Experience sourcing sponsorships or speaking opportunities at conferences/events Candidates with backgrounds in corporate marketing, hospitality, nonprofit event coordination, executive admin + marketing exposure, or production management are encouraged to apply. What Success Looks Like First 30–90 Days • Planned and executed at least one in-person event (15+ attendees) that supports pipeline creation, • Podcast/video recording workflow is operating smoothly with guests booked 4–6 weeks out, • Webinar logistics process documented and repeatable, • Leadership team spends minimal-to-zero time on logistics (shows up, delivers, leaves), • Identified 3–5 speaking/sponsorship opportunities for the next quarter with recommendations ready for review By Month Six • Monthly events run consistently with measurable ROI reporting, • Webinar program runs independently, • Content publishing cadence is reliable and predictable, • GXA has presence at 2–3 external DFW events per quarter, • Ground-floor opportunity to build events and content programs from scratch, • Direct access to leadership and visible impact on growth, • Collaborative team environment with room to grow, • Exposure to marketing strategy, demand gen, events, and B2B content execution, • Stable, growing company in the technology sector, • Professional development opportunities