Sr Digital Product Manager - Performance & Growth
6 days ago
Denver
Job Description Sr. Digital Product Manager – Performance & Growth Hybrid | Bellevue, Washington Salary: $120,000–$140,000 Our client is scaling fast and is hiring a Sr. Digital Product Manager to own growth and performance across public-facing web experiences. In this high-impact role, you’ll lead the conversion strategy for unauthenticated visitors—operating at the intersection of growth, UX, performance marketing, and experimentation—to turn curious visitors into loyal, transacting members. What you’ll do • Drive conversion and funnel optimization: Improve conversion funnels, optimize lead capture, and remove friction from key journeys across the public website., • Own the A/B testing roadmap: Partner with UX, Engineering, and Adobe Target teams to continuously test CTAs, content placement, and design for measurable conversion lifts., • Lead personalization and real-time experiences: Use customer data, behavioral signals, and campaign attributes to trigger and personalize experiences across digital touchpoints., • Build and own performance dashboards: Partner with Analytics to define KPIs, track funnel drop-off, bounce rates, and conversion performance—and report results with clear storytelling., • Make data-driven decisions: Use web analytics, testing platforms, and real-time behavioral insights to inform prioritization and drive growth outcomes., • Maximize inbound traffic performance: Collaborate with Marketing to ensure SEO, SEM, social, email, and paid traffic lands on optimized, relevant experiences. Own conversion performance for landing pages and campaigns., • Lead SEO/SEM landing strategy: Align SEO, campaign, and paid channels with on-site experiences to increase relevance and conversion., • Own digital transactions: Lead strategy across public-facing journeys including new member joins, insurance quotes, travel bookings, and Visa applications., • Optimize tools and flows: Own end-to-end experiences for quote tools, booking engines, and join flows with a focus on clarity, speed, and conversion., • Champion innovation and experimentation: Bring a test-and-learn mindset, establish PLG best practices, and contribute to a Digital Growth Playbook., • Align growth with business goals: Balance revenue, usability, and cross-sell to maximize digital sales across product lines., • Explore AI-enabled tools: Collaborate with stakeholders to evaluate and integrate tools like AgentForce, Genesys, and Adobe Journey Optimizer (AJO)., • Bachelor’s degree in Information Technology or related field, or equivalent experience, • 6+ years in digital product management focused on growth, optimization, and web performance, • Proven ownership of e-commerce, acquisition, or conversion funnels, • Experience in membership-based organizations or regulated industries (insurance, travel, finance, healthcare), • Familiarity with agile methodologies and tools (Jira, Azure DevOps), design thinking, rapid experimentation, and AI-enabled support tools (Genesys, AgentForce), • Strong grasp of emerging tech: AI-driven personalization, real-time web experiences, and automation, • Deep experience with growth levers: A/B testing, personalization, SEO/SEM, campaign performance tracking, • Hands-on with martech/analytics stacks: Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics, Adobe Journey Optimizer, Real-Time CDP, Salesforce CRM, or similar, • Cross-functional collaborator with UX, Marketing, Analytics, and Engineering, • Excellent communicator and presenter with a track record of demonstrating business impact, • Strong problem-solving, facilitation, and project management skills, • Diplomatic stakeholder management and the ability to influence change, • Lead mission-critical growth initiatives at scale, • Shape a modern, data-driven web experience and performance engine, • Drive outcomes that are visible at the highest levels of the organization Bring your vision, elevate the stack, and help shape a connected, data-driven future. Apply today.