Director of Growth & Marketing
15 days ago
Mapleton
Job DescriptionDirector of Growth & Marketing Full-Time | Remote (U.S.-based preferred) Reports to: Chris Miles, Founder & CEO Department: Marketing & Growth About the Role Money Ripples is seeking a dynamic, results-driven Director of Growth & Marketing to lead the next stage of our company’s expansion. This role is ideal for a strategic leader who thrives on both vision and execution — someone who can architect high-performing growth systems while inspiring a team to bring bold ideas to life. As the driver of Money Ripples’ growth engine, you’ll own the full marketing lifecycle — from brand positioning and demand generation to conversion optimization and campaign performance. You’ll collaborate directly with our CEO and leadership team to scale revenue, expand reach, and deepen audience engagement, ensuring that every marketing initiative reflects our core mission and values: Integrity, Humble Confidence, Hunger for Achievement, and Service-Mindedness. Compensation & BenefitsComponent Base Salary$130,000 – $160,000 (DOE)Performance BonusUp to $40,000 annually, based on growth and revenue KPIsTotal Target Compensation$185,000 / yearPerks & Incentives- Fully remote flexibility- Annual professional development budget- Clear advancement path (VP of Growth / Chief Growth Officer)- Collaborative, mission-driven team cultureKey Performance Indicators • Quarterly revenue and lead growth targets, • Marketing ROI and cost-per-acquisition improvement, • Funnel conversion optimization, • Successful execution of strategic campaigns and partnershipsCore Responsibilities1. Leadership & Team Development, • Lead and mentor internal marketing team members and external agency partners., • Foster a high-performance, feedback-driven culture built on trust, collaboration, and accountability., • Define marketing SOPs, workflows, and quarterly goals to align with company objectives.2. Content Strategy & Brand Oversight, • Oversee the creation and approval of all written, visual, and video content., • Collaborate with the CEO on strategic messaging for podcasts, webinars, and thought leadership content., • Ensure brand consistency and tone across every channel and customer touchpoint.3. Growth Marketing & Lead Generation, • Design, execute, and optimize multi-channel campaigns across Meta, Google, and emerging platforms., • Drive continuous improvement in lead generation, funnel conversion, and marketing automation., • Analyze data to uncover insights, guide decisions, and identify growth opportunities.4. Copywriting & Email Marketing, • Craft and manage high-impact email campaigns, nurture sequences, and funnels., • Continuously test and refine messaging for engagement and conversion., • Partner with technical team members to ensure deliverability and automation accuracy.5. Analytics, Reporting & Optimization, • Track key growth metrics across campaigns, ads, and funnel performance., • Maintain a data-driven approach to decision-making and budget allocation., • Deliver actionable insights to leadership on performance and optimization opportunities.6. Brand Partnerships & Collaborations, • Evaluate and manage strategic partnerships, webinars, and joint ventures., • Identify new partnership opportunities aligned with company goals., • Represent Money Ripples at industry events and masterminds to build high-value relationships.7. Website & Systems Oversight, • Oversee all website content, functionality, and user experience improvements., • Troubleshoot marketing technology and automation systems as needed., • Partner with operations and tech teams to streamline data flow and reporting.8. Special Initiatives & Campaigns, • Lead major launches and campaigns including summits, book promotions, and digital product rollouts., • Develop and distribute high-value lead magnets (guides, tools, mini-courses, etc.)., • Continuously experiment with new ideas to expand reach and drive measurable results.Ideal Candidate Profile, • 8–12 years of progressive marketing experience, ideally in a growth-stage company ($2M–$10M revenue)., • Demonstrated success leading digital marketing, paid media, and demand generation initiatives., • Strong analytical mindset with a creative approach to storytelling and engagement., • Proven ability to manage small teams and agency partners with a blend of strategic direction and tactical support., • Exceptional communication and leadership skills with a bias for action and accountability. If you’re ready to lead growth at scale and make a meaningful impact, we’d love to hear from you.