Marketing Manager
hace 11 días
Columbus
Job DescriptionBenefits: • Health insurance, • Opportunity for advancement, • Paid time off, • 401(k) matching, • Company car, • Competitive salary, • Dental insurance MARKETING MANAGER Marketing & Business Development | ServiceMaster by Neverman Columbus, Ohio • Hybrid (50% Remote) • 3+ Years Experience About the Role The Marketing & Business Development Manager drives brand awareness, qualified lead generation, relationship marketing, and revenue growth across all ServiceMaster by Neverman divisions. This role connects marketing, sales, operations, and community engagement, delivering a consistent brand presence while advancing growth through digital marketing, event management, sales enablement, and strategic business development. The Marketing Manager owns the planning, execution, and measurement of marketing programs; manages internal and external communications; supports business development initiatives; and cultivates strong relationships with industry organizations, referral partners, and community stakeholders. What You’ll Do · Increase brand visibility and market awareness across all service areas and divisions. · Generate qualified leads and directly support revenue growth targets. · Strengthen relationships with clients, referral partners, and industry associations. · Equip sales teams with effective marketing tools, collateral, and resources. · Maintain and elevate the company’s reputation and digital presence. · Execute high-impact marketing campaigns, events, and community engagement initiatives. · Ensure strategic alignment between marketing, sales, operations, and leadership. · Measure, analyze, and report on marketing performance and ROI. Marketing Strategy & Demand Generation · Develop and execute integrated marketing plans aligned with company growth objectives. · Manage annual marketing calendars, campaigns, and promotional initiatives. · Plan and oversee lead-generation activities across digital, traditional, and relationship marketing channels. · Manage marketing budgets and track campaign effectiveness against measurable KPIs. · Monitor market trends, customer insights, and competitive activity to identify growth opportunities. Sales Enablement & Business Development · Create and maintain sales collateral, presentations, brochures, flyers, and digital marketing materials. · Provide targeted marketing support across all sales team verticals. · Coordinate promotional item purchasing, sourcing, and inventory management. · Conduct weekly sales and marketing alignment communications for each vertical. · Support business development through targeted campaigns, networking, and relationship-building activities. Pre-Loss & Relationship Marketing · Assist in cultivating relationships with referral sources, property managers, insurance professionals, facility managers, and key community partners. · Serve as the marketing liaison for industry associations and member organizations, including BOMA, IREM, IFMA, OHLA, OALA, CAA, CAI, and other strategic organizations. · Coordinate sponsorships, advertising placements, trade show participation, and networking events. Digital Marketing & Online Presence · Manage company social media platforms, including content creation, scheduling, engagement, and performance monitoring. · Oversee SEO and PPC strategies, budgets, and vendor relationships. · Manage website content, updates, and ongoing optimization. · Monitor and improve online reputation through review management across Google, Facebook, BBB, and other platforms. · Implement email marketing campaigns and customer communication tracks. · Track, analyze, and report on digital marketing performance and recommend continuous improvements. Content & Brand Management · Maintain brand consistency across all marketing channels and materials. · Create compelling social media posts, blog articles, newsletters, case studies, video, photography, and print marketing collateral. · Utilize Canva, Adobe Photoshop, and other design tools to produce professional marketing assets. · Coordinate professional photography and video projects, including site visits and company events. · Protect and enhance the company’s reputation through proactive brand management. Event & Community Marketing · Plan, coordinate, and execute company-sponsored events, including Wake Up / Bowl with Neverman, Forgotten Holiday Party, Learn and Burn Continuing Education Course, ServiceMaster Appreciation Golf Outing, Annual Holiday Party & Employee Appreciation Events, and other client-related and organizational events. · Manage trade show participation from initial planning through post-event follow-up. · Coordinate golf outings, sponsorships, community events, and networking opportunities. · Provide on-site operational support for marketing and business development events. · Strengthen the company’s community presence through strategic engagement and sponsorship. Internal & External Communications · Develop and distribute employee communications, company updates, and the internal newsletter. · Promote cross-departmental alignment through clear, consistent communication strategies. · Develop customer-facing communications, marketing campaigns, and email marketing initiatives. · Manage distribution lists and support public relations opportunities as appropriate. Vendor, Partner & Corporate Program Management · Manage relationships with marketing vendors, promotional suppliers, event venues, photographers, and advertising partners. · Coordinate production and on-time delivery of marketing materials and promotional items. · Evaluate vendor performance and negotiate cost-effective solutions. · Manage ServiceMaster corporate marketing requirements, initiatives, and brand standards. · Maintain documentation and reporting related to local marketing expenses. · Coordinate co-op marketing programs and reimbursement submissions. · Ensure all marketing activities comply with corporate brand guidelines. Reporting & Administrative Responsibilities · Collaborate closely with leadership, sales, operations, HR, and production teams. · Develop marketing performance reports and dashboard summaries for leadership. · Track KPIs including lead generation, campaign performance, event ROI, website traffic, social engagement, and brand awareness. · Support onboarding and orientation for new sales team members. · Maintain marketing systems, databases, and organizational tools. What We’re Looking For · 3+ years of marketing, business development, or communications experience. · Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, but not required. · Demonstrated experience managing both digital and traditional marketing initiatives. · Experience coordinating events, trade shows, and sponsorship programs. · Familiarity with CRM, email marketing, social media management, and marketing analytics tools. · Strong strategic marketing, planning, content creation, copywriting, graphic design, social media, SEO/PPC, event planning, relationship management, project management, data analysis, reporting, budget management, vendor negotiation, and communication skills. Work Environment This is a hybrid position, approximately 50% remote and 50% in-office and field-based. Attendance is required for designated office days, events, trade shows, and business development functions. Occasional evening or weekend participation is required for events and community activities. Reporting Structure · Reports to: Sales Director. · Works closely with the Sales Team, Operations Team, Human Resources, Corporate Marketing Partners, Industry Organizations & Referral Partners, and Marketing Vendors & Suppliers. EQUAL OPPORTUNITY EMPLOYER/AMERICANS WITH DISABILITIES ACT COMPLIANT/VETERAN’S PREFERENCE POLICY/DRUG FREE WORKPLACE