Consumer & Market Insights Specialist -Kitchen Water Products
6 days ago
Louisville
About Midea America Corp: Midea America Corp. is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform, and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive ranges in the home appliance industry. Job Summary: This position is to support research initiatives across our Kitchen Water product categories. This role is ideal for a curious, hands-on individual with a background in appliances, and experience in both B2B and B2C research. You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development, marketing strategy, and customer experience. A successful candidate will be adept at turning complex data into actionable insights, communicating findings clearly, and love working in a fast-paced environment. This position is full-time and fully on-site. Some domestic and international travel is required. Supervisory Responsibilities: • Lead participant recruitment strategies for B2B and consumer studies., • Oversee and manage external research vendors and maintain productive working relationships., • Supervision and/or mentorship of university students and junior employees as applicable. Duties/Responsibilities: • Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences., • Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires., • Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing., • Analyze and synthesize data from multiple sources to uncover actionable insights., • Develop clear, compelling reports and presentations for cross-functional teams and stakeholders., • Translate research findings into strategic recommendations that drive product and marketing decisions., • Collaborate with product, marketing, and design teams to define research objectives and align efforts., • Lead segmentation, pricing, and concept testing initiatives to validate ideas., • Work with China PDs as the sole point of contact for consumer and market research., • Present insights to technical and non-technical audiences, ensuring clarity and impact., • Build strong relationships with internal teams and leadership to ensure insights are integrated into decision-making., • Ensure all projects are executed on time, on budget, and aligned with business objectives., • Maintain flexibility to support multiple, concurrent research projects in a fast-paced environment. Required Skills/Abilities: • Qualitative and quantitative research methodologies, • Research design and execution, • Use of platforms such as My-Take, Quantilope, Prodege, or similar tools, • Data analysis and synthesis, • Insight analysis and reporting, • Project management, • Excellent written and verbal communication skills, • Ability to present technical findings to non-technical audiences, • Strong interpersonal and collaboration skills, • Proactive in fast-paced, dynamic environments Preferred Qualifications: • Master’s degree in Market Research, Psychology, Human Factors, UX, Business, or related field, • Experience within the consumer appliances or related industries, • Previous experience with research platforms such as My-Take, Quantilope, Prodege, or similar tools Education and Experience: • Bachelor’s degree in Market Research, Psychology, Human Factors, UX, Business, or a related field, • 3+ years of hands-on experience in both qualitative and quantitative research methodologies, • Proven ability to collaborate across cross-functional teams, • Previous experience translating research insights into actionable business strategies, • Skilled in managing multiple projects simultaneously Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Featured benefits • Medical insurance, • Vision insurance, • Dental insurance, • 401(k)