Marketing Executive
17 days ago
Whitkirk
Marketing Executive Salary: Up to £33,000 + discretionary bonusFull-time | Marketing | Social Media | Content Creation | Property / HousebuildingAre you a creative Marketing Executive who knows what makes great social content, can spot an opportunity for a Reel or TikTok, and enjoys getting out from behind a desk to create?Were looking for a proactive Marketing Executive to create engaging digital content and support marketing activity across our homes and developments.Youll produce photography, short-form video, social media content, email campaigns and website updates that bring our developments to life and help generate interest from potential buyers.One day you could be filming a new show home, the next capturing progress on site, planning a social media campaign or creating an email campaign for a new property launch.This is a varied, hands-on marketing role with plenty of opportunity to bring your own ideas, experiment with new content and see your work go live.The Marketing Executive Role As Marketing Executive, youll work closely with the Marketing Manager, Sales Executives and Site Managers to make sure there is always fresh, engaging content promoting our developments.Youll create photography and short-form video for TikTok, Instagram, Facebook and YouTube , using tools such as TikToks editor and Instagram Edits.You dont need to be a professional videographer. More complex production will be handled by the Marketing Manager. What matters is having a strong creative eye, plenty of ideas and the confidence to turn those ideas into effective marketing content.Youll also support wider digital marketing activity, including email marketing, website content, property portals, paid social, PPC and display campaigns.Key Responsibilities As Marketing Executive, you will:Visit show homes and developments to capture engaging photography and video content.Create short-form video and social media content for TikTok, Instagram, Facebook and YouTube.Plan, create and schedule social media content across multiple developments.Adapt content and messaging to suit different social media platforms and audiences.Monitor engagement, clicks and other digital marketing metrics to understand what content performs best.Use performance insights to help shape future content and campaign ideas.Create and send email marketing campaigns supporting property launches, incentives, available homes and sales activity.Keep website content accurate and up to date, including videos, galleries, incentives and development information.Manage property and development listings across OnTheMarket and other property portals.Work with Sales Executives and Site Managers to identify stories, updates and content opportunities.Support PPC, display advertising and Meta campaigns with photography, video, copy and creative assets.Maintain an organised library of photography, video and marketing assets.Ensure all marketing activity remains consistent with our brand and tone of voice.Proactively suggest new content ideas, campaigns and ways to improve our digital marketing.About You Were looking for someone who is creative, organised and proactive , with the confidence to take ownership of their work.You wont need to wait for someone to hand you a brief every morning. Youll be comfortable looking at what is happening across our developments, identifying opportunities and asking: Could we make something out of this?You may already work in property, housebuilding or new-build residential marketing , or you could be a Marketing Executive, Digital Marketing Executive, Social Media Executive or Content Creator looking for a role with more variety and ownership.Experience within housebuilding , particularly private new-build residential sales , would be a strong advantage. Experience within Build to Rent would also be relevant.Essential Skills and Experience Youll need:A full UK driving licence , as regular travel to our developments is required.Strong writing and copywriting skills with excellent attention to detail.Confidence taking photographs and creating short-form video content.Experience or strong knowledge of TikTok, Instagram, Facebook and YouTube.A good understanding of how content needs to vary between different social media platforms.A creative eye and the ability to identify interesting details, moments and stories.Confidence generating and presenting new marketing and content ideas.Strong organisational and time-management skills.The ability to manage marketing activity across multiple developments and priorities.The ability to work independently while collaborating closely with colleagues.Confidence taking an approved idea from initial concept through to finished content.An interest in digital marketing performance and using engagement, clicks and other metrics to understand what works.Desirable Experience Experience with any of the following would be beneficial, but is not essential:Adobe Creative CloudAdobe InDesignAdobe PhotoshopAdobe IllustratorWebsite content management systemsEmail marketing platformsProperty portalsPaid social media advertisingMeta advertisingPPCDisplay advertisingProperty or housebuilding marketingNew-build residential salesBuild to RentIf you havent used Adobe Creative Cloud before, that isnt a problem. Were more interested in finding someone with strong creative instincts and a willingness to learn. Youll have access to the software and support to develop your Adobe skills as part of the role.Salary and Benefits Salary up to £33,000 , depending on experienceDiscretionary bonus schemeSalary sacrifice pension schemeAccess to the Mintago appFinancial wellbeing tools and pension supportDiscounts and savings across retailers, restaurants, leisure and everyday spendingOpportunities to develop your creative and digital marketing skillsThe freedom to suggest ideas, experiment with content and take ownership of campaignsWhy Join Us? This is an opportunity to take on a varied Marketing Executive position where you wont spend every day behind a desk.Youll regularly visit real developments, create content from whats happening on site and work closely with sales and marketing colleagues to turn those opportunities into campaigns.If you enjoy social media, content creation, digital marketing and property , and you want a role where you can bring forward your own ideas and see the results of your work, wed love to hear from you.Apply today to be considered for this Marketing Executive opportunity.TPBN1_UKTJ