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Overview In this role you will own and optimize paid search across Google, Bing, and SA360 to drive traffic, leads, and ROI for a leading automotive retail unit. You’ll collaborate with cross-functional marketing teams in a large in-house function and influence strategy through data-driven insights. Expect exposure to large budgets, significant campaigns, and ongoing opportunities for professional growth. This is a chance to shape performance in a high-velocity, in-house PPC environment with visible impact on business outcomes. Pay / Benefits25 days holiday rising with length of service plus bank holidaysonline rewards platform with cashback and discountsColleague Purchase SchemePreferential Service RatesShare Incentive SchemeCompany Pension","Enhanced Maternity and Paternity Benefits ResponsibilitiesDevelop, manage and optimise PPC campaigns across Google Ads, Bing Ads and Search Ads 360Conduct keyword research, audience targeting and ad copy creation to ensure campaign effectivenessMonitor campaign performance and provide actionable insights to improve CTR, conversion rates and ROIManage significant advertising budgets, ensuring efficient allocation of spendCollaborate with the wider marketing team to align PPC strategies with business objectivesPerform A/B testing across ad creatives and landing pages to improve campaign performanceStay up to date with developments in search marketing, PPC trends and automotive digital advertisingGenerate detailed performance reports and present findings to key stakeholdersIdentify opportunities to increase online visibility and lead generation whilst maintaining efficiencyWork closely with the SEO team to share insights and implement cross-channel best practices that improve overall search performance Key requirements3-5 years hands-on PPC experience across Google Ads, Bing Ads and SA360Strong SA360 experience essentialExperience managing shopping campaigns and large-scale PPC accounts in retail or automotive environments desirableStrong understanding of Google Ads, Bing Ads, GA4, Google Tag Manager and Google Merchant CentreExperience managing sizeable advertising budgets and optimising spend to meet commercial objectivesAbility to analyse performance data and translate into actionable recommendationsStrong analytical and problem-solving skills with a data-driven approachExcellent organisational skills with ability to manage multiple campaigns and deadlinesAdvanced Excel skills (pivot tables, VLOOKUPs) and Looker Studio for reportingExperience with A/B testing and continuous optimisationGood understanding of wider digital channels including SEO, Display and Paid SocialExperience in automotive retail or e-commerce advantageousdata-driven mindsetanalytical thinkingstrong communicationGoogle AdsBing AdsSearch Ads 360 (SA360)

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