Head of brand jobs in CrowthorneCreate job alerts

Performance and Paid Marketing Specialist (12-Month FTC – Maternity Cover) Location: Farnborough, (Hybrid) Contract: Full-time, 12-month Fixed Term Contract (with potential to extend) Reports to: Head of Marketing Salary: Up to £38,000 DOE About Tecna At Tecna, we bring brand stories to life through bespoke exhibition design and flawless delivery; creating environments that connect, inspire, and endure. We work with world-leading brands across Industries to design and deliver exceptional exhibition spaces from tailored design concepts to precision installation. As leaders in UK exhibition design and delivery, we combine creativity with performance, craftsmanship with data, and bold ideas with measurable results. The Role We’re looking for a Performance and Paid Marketing Specialist to join our marketing team on a 12-month maternity cover contract, with the potential to extend. You’ll take ownership of Tecna’s paid media, lead generation, and performance marketing strategy, ensuring every campaign drives measurable business growth. This is a hands-on, high-impact role, ideal for someone who loves the balance of creativity and data, can execute at pace, and thrives on seeing campaigns deliver real results. Working closely with the Head of Marketing, Content Marketing Executive and Marketing Intern, you’ll play a pivotal role in delivering campaigns that reflect Tecna’s design excellence, attract new leads, and grow our client base. Key Responsibilities 1. Paid Media Ownership Plan, run, and optimise paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, and emerging B2B platforms. Manage budgets, targeting, creative testing, and optimisation to maximise lead volume, ROI, and efficiency. Execute A/B testing on copy, creatives, and CTAs to drive higher click-through and conversion rates. Use data-driven insights to continuously refine campaign performance and scale what works. Effectively manage a budget for paid activities. 2. Funnel Ownership and Lead Generation Manage the full marketing funnel (from campaign development to conversion) ensuring accurate tracking, attribution, and reporting. Optimise the end-to-end customer journey with the Head of Marketing, aligning paid activity with CRM workflows, content, and nurture sequences. Build and manage multi-step retargeting and nurture campaigns across LinkedIn, Google Display, and email automation. Track lead progression from MQL to SQL, reporting on pipeline impact, cost per acquisition (CPA), and revenue attribution. Manage tagging processes and procedures and work collaboratively to ensure accuracy. 3. SEO and AI Search Readiness Support the wider marketing team in building Tecna’s organic visibility through keyword optimisation, content structure, and on-page best practice. Collaborate with the Head of Marketing to Implement Tecna’s search strategy for the AI-driven search landscape (Google, ChatGPT, and other emerging tools). Monitor search performance and recommend improvements to align paid and organic search strategies. 4. Conversion Rate Optimisation (CRO) Audit landing pages and forms to identify opportunities for improved user experience and conversion. Mange the production and Implementation of gated content. Lead A/B and multivariate testing to refine layouts, forms, and messaging. Partner with our Content Creator to optimise creative and copy for engagement and performance of areas the role manages. 5. Account-Based Marketing (ABM) Plan and execute targeted ABM campaigns for priority sectors (aerospace, energy, innovation, emergency services and technology). Use CRM insights and paid targeting tools to reach and nurture key account audiences. Track performance across awareness, engagement, and pipeline influence. 6. CRM, Attribution and Data Support the management and optimisation of Odoo CRM, ensuring accurate lead tracking and data integrity. Implement end-to-end attribution between paid campaigns and CRM outcomes (MQLs, SQLs, and deals). Develop and refine lead scoring models and campaign workflows to prioritise quality over volume. Produce regular performance reports that translate data into actionable insights. 7. Retargeting, Segmentation and Nurture Build audience segments and lookalike models across paid platforms and CRM data. Design retargeting and remarketing campaigns to re-engage and convert warm leads. Integrate paid retargeting with email automation for joined-up nurture sequences. 8. Channel Innovation and Testing Continuously explore and test new paid channels and formats: from programmatic display to video. Experiment with creative and media innovations to stay ahead of platform trends. Present findings, wins, and insights to the wider marketing team to fuel continuous improvement. 9. Collaboration and Creative Integration Collaborate with the Head of Marketing on strategy, testing priorities, and performance roadmaps. Work with the wider marketing team to align campaign visuals, storytelling, and tone. Support campaign rollouts for major events, ensuring consistency across all paid touchpoints. 10. Future Growth As Tecna expands, help shape the future performance marketing function with opportunities to lead on strategy, tools, and future team development. Champion continuous learning and innovation, sharing insights and leading by example. What We’re Looking For 3+ years’ experience in performance marketing, paid media, or demand generation, ideally in a B2B environment. Proven success in managing Google Ads, LinkedIn Ads, and paid social platforms for lead generation. Experience in CRM development and management (Odoo preferred). Confident using analytics tools: GA4, Looker Studio, Tag Manager, and platform analytics dashboards. Deep understanding of funnel attribution, retargeting, and data-driven optimisation. Excellent writing, communication, and analytical skills. A proactive mindset; someone who takes ownership, tests new ideas, and loves making the numbers move. You’ll Fit Right In If You: Love the balance of creative storytelling and commercial performance. Are as excited by data as you are by design. You’re a team player who can own your own remit. Thrive in a culture of collaboration and innovation. Want to shape the future of performance marketing for a brand that’s redefining exhibition design. Why Tecna? Work within a passionate, creative team driving global design and marketing excellence. Hybrid working model (office + remote flexibility). Exposure to running world-class campaigns across different Industries and events. Competitive salary and benefits package. Potential for contract extension based on performance and growth. How to Apply If you’re ready to help Tecna grow through data, creativity, and high-performing campaigns, we’d love to hear from you. Apply with your CV and a short note on your proudest paid campaign.

✂ About the House of Creed The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original artisan fragrances made from the finest perfume ingredients the world has to offer. ✂ About the role We are seeking Seasonal Retail Sales Associate (Luxury Brand Ambassador) part time to join our team on a Six-weeks Contract during our key trading period in the run up to Christmas (mid-November to Christmas). A passion for luxury fragrance is essential, along with a warm, professional demeanour and the ability to create an exceptional shopping experience ✂ Purpose of the role As a Luxury Brand Ambassador for the House of Creed, you will be the face of our prestigious brand, playing a key role in delivering an exceptional customer journey. Your mission is to share your passion and expertise about our heritage and products, elevate the customer experience, and drive sales while upholding our excellent standards of service. ✂ Key responsibilities Including but not limited to: ✂ Skills/Experiences desired • Exceptional communication and interpersonal skills., • Proven experience in luxury retail or a similar customer-facing role., • Passion for the luxury brand and a commitment to delivering an exceptional customer experience., • Goal-oriented with a track record of meeting and exceeding sales targets., • Ability to work effectively in a fast-paced environment., • Passion for fragrance or beauty products is a plus. ✂ Why the House of Creed? Luxury Redefined: We do not just sell fragrances; we offer an unparalleled luxury experience that goes beyond expectations. Innovation: Be part of a team that thrives on pushing boundaries and creating scents that resonate with a diverse audience. Diversity and Inclusion: We celebrate differences and believe that a diverse team fosters creativity and innovation. Career Development: Whether you are in a retail role or part of the head office team, there are plentiful opportunities for professional development and career growth. Location This roles are based in the Fenwick Bracknell. ✂Benefits · Up to 6-week temporary role for those looking for short-term employment during the festive period · Monthly competitive commission structure on top of basic salary per month · Training provided · Bonus opportunity · Possibility of permanent opportunities ✂ Job Applicant Privacy Policy Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The House of Creed. Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s). The House of Creed is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application. We very much value your interest in our company. Due to a high level of applications, we regret to only be able to contact candidates we feel are best suited for this role. Thank you for your understanding.

Head of Product – E-Learning Location: Hybrid – iHasco, Windsor House, Bracknell Reports to: Chief Product Officer Brand: iHasco – part of Citation Group Travel: Regular travel to Citation Group Head Office, Kings Court, Wilmslow SK9 5AR Overview Citation Group Product North Star We exist to help SMEs grow by enabling their people, protecting their assets, and becoming essential to their daily operations. Our goal is not just to support them, but to become a core part of how they run by embedding our tools and services into their day-to-day. Within that ecosystem, iHasco is our learning powerhouse. Our mission: Workplace training made beautifully simple — helping businesses move faster, stay safer, and build teams that are ready for anything. Learning shouldn’t be confusing, dull, or just a box-ticking exercise. iHasco blends great design, smart technology, and creative storytelling to deliver training that sticks — easy to roll out, simple to use, and built to get people learning fast. As Head of Product – E-Learning, you’ll lead this mission at a pivotal moment. You’ll take full responsibility for both the day-to-day performance of iHasco’s current platform and product suite and the transformation towards AI-orchestrated learning — a next-generation experience that adapts to each learner, automates accountability, and drives measurable results for our clients. Why this role? • Lead a market-defining transformation: Deliver the evolution from static courses to adaptive, intelligent learning powered by AI., • Balance now and next: Maintain, optimise, and grow today’s iHasco LMS and e-commerce platform while building tomorrow’s AI-driven capabilities., • Strategic freedom with measurable impact: Shape the roadmap, investment cases, and outcomes that drive growth, engagement, and NPS., • Cross-functional leadership: Partner with Engineering, Content, Marketing, and Commercial to deliver learning experiences that learners love and employers trust., • Global reach: Support iHasco’s integration and expansion within Citation’s mobile and learning ecosystem across the UK, Australia and Canada. What you’ll be doing • Own and deliver the end-to-end product strategy for iHasco — from roadmap definition to market success., • Oversee day-to-day product operations: platform stability, feature delivery, user experience, catalogue performance, and commercial optimisation., • Lead the 2026 AI-Orchestrated Learning Engine, embedding adaptive pathways, personalised delivery, and intelligent reporting., • Use analytics and customer insight to drive adoption, engagement, and retention across our SME base., • Champion the learner and client voice through continuous discovery, testing, and iteration., • Collaborate with technology and design leaders to modernise infrastructure and ensure seamless integration with Group systems., • Define and monitor success metrics for engagement, satisfaction, NRR, and platform health., • Coach, mentor, and grow a high-performing product team, creating clarity of purpose and accountability across delivery., • Be a leader who rolls up their sleeves: you’ll dive deep into discovery, design, and delivery with your teams — shaping concepts, refining user journeys, and ensuring great products get built. But you’ll also step back to connect those details to the bigger picture — translating vision into strategy and strategy into tangible outcomes., • Represent E-Learning within Citation’s Product Leadership Community, driving consistency, innovation, and shared value creation. What we’re looking for • Proven experience leading digital learning or SaaS products at scale., • A hands-on strategic leader — equally comfortable defining product vision and working side-by-side with teams to bring it to life., • Commercially sharp and data-driven decision-maker., • Understanding of AI-driven/adaptive learning and its potential to personalise training., • Deep appreciation of user-centred design and platform usability., • Excellent stakeholder management and cross-functional influence., • Pragmatic Agile mindset focused on outcomes over rituals. What’s in it for you • Lead one of Citation Group’s most strategic product transformations., • High autonomy and direct exposure to the Group Executive Team and investors., • Work with cutting-edge AI, mobile, and learning innovation., • A collaborative culture that values initiative and experimentation., • 25 days’ holiday plus bank holidays, your birthday off, and extra time for newlyweds or new pet parents., • Private healthcare, volunteering days, and family-friendly benefits reflecting our values