Remote Paid Media Marketing Manager
3 days ago
Colchester
Company Overview LTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting-edge digital strategies. Our team is passionate about creating impactful campaigns and delivering measurable results. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference. Job Summary (Applicants must be UK residents) We're seeking a talented and results-driven Paid Marketing Manager to develop, implement, and manage our advertising campaigns across Meta platforms (Facebook, Instagram and Google). The ideal candidate will have a deep understanding of Meta's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth. This position is remote, offering flexibility and autonomy. Key Responsibilities • Campaign Development & Execution: Design and execute innovative Meta/Google ads advertising campaigns aligned with business objectives and tailored for the UK audience., • Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platforms., • Budget Management: Strategically allocate and optimise advertising budgets to maximise ROI., • A/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performance., • Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data., • Reporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings., • Collaboration: Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless execution. Qualifications • Experience: Minimum of 1 years of proven experience around paid media, with a demonstrable track record of success within the UK market., • Skills: Some knowledge of Meta Ads Manager, Facebook Business Suite, Google Adwords, Google Tag Manager and Google Analytics., • Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights., • Creativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience., • Adaptability: Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UK., • Communication Excellent verbal and written communication skills., • Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment. Preferred Qualifications/ Experience • Minimum 1 years in a marketing agency or in-house marketing department, • Meta Blueprint certification (or similar)., • Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn), • Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs, • Experience with landing page refinement/conversion, • Medical/Clinic based Marketing experience Compensation and Benefits • Competitive salary commensurate with experience ranging from £27k to £32K PA - subject to a successful probation, • Comprehensive benefits package:, • 28 holiday days (excluding Public Holidays), • Health insurance, • Team event away days, • Flexible working hours, • Pension contributions, • Opportunities for professional development