Marketing Manager (Mat Leave - 12 Months FTC)
23 days ago
London
Please note that we accept applicants in London and Dubai as both are preferred locations for this role. PURPOSE OF THE JOB Our Group Marketing function is core to Ocorians growth. We generate leads to drive revenue opportunities we create platforms for our people to develop influential relationships and we own and promote our brand reputation in the market. In line with this purpose the Marketing Manager role will help shape build and deliver an impactful 3R-based (revenue reputation and relationships) marketing plan for Ocorians Regulatory and Compliance service which is part of our wider Funds Solutions business. We are continually investing in our Group Marketing function building our skillsets our systems and governance and our commercial impact. Our aim is for Ocorian Group Marketing to be an award-winning highly recognised team in the industry with clear career opportunities and role growth potential. MAIN RESPONSIBILITIES • Partnering closely with key stakeholders develop and implement the strategic marketing plan for the combined Regulatory and Compliance business and wider Funds Solutions business, • Provide marketing advice expertise and support to enable our client-facing teams and brand ambassadors to maximise their market visibility to help amplify our brand profile overall., • Create build and promote high-quality multi-channel campaigns that help RCL to drive revenue grow our reputation and build influential relationships in the market., • Advise on content messaging and copy (e.g. for sales collateral web content content for webinars and events social media) drawing on internal and external creative and technical resources where appropriate., • Supporting new product introduction and services to appropriate market segments., • Define customer journeys so that the appropriate nurture and touch points can be built into to support a positive customer experience and revenue generation., • Build out segment personas value propositions and customer experience across the buyer journey which can be implemented by the business across its global jurisdictions., • Maintain an oversight of competitor positioning building out battlecards to enable the business to identify and manage opportunities and threats., • Help identify new product and service revenue opportunities., • Input into Ocorians thought leadership programme for each service line by working closely with both internal and external subject matter experts to produce an active and varied content calendar., • Support our group-wide programme to continuously optimise marketing channels to drive leads and enquiries into Ocorian. Use keyword research from Ocorians digital teams and agencies to build a content plan to improve Ocorians organic rankings against agreed keywords and optimise content according to SEO principles., • Work with internal teams and agencies to create and manage PR opportunities for the business., • Assist with the implementation and localisation of global marketing campaigns., • Assist the team with PR and 3rd party events/webinar activities including building target media lists journalist pitching press releases and feature writing/advertorial., • Be a brand guardian ensuring all output is consistently on brand voice style and tone., • Monitor industry and market news and current affairs in relevant markets and sectors to inform content development. #LI-JM1 #LI-Hybrid Qualifications : • 5 years marketing experience in a similar role in a financial services business, • Knowledge of regulatory and compliance funds capital markets private clients or corporate administration sectors highly desired, • Development ownership and measurement of marketing and campaign plans, • Value proposition positioning and persona development, • Excellent English communication skills (written and spoken) - you know what works well on the web social media email and in print with attention to detail., • Experience producing thought leadership content., • Ability to work autonomously and prioritise work., • Creative mindset with an understanding of how to communicate visually and bring ideas to life in a variety of mediums., • Project coordination: managing multiple stakeholders and activities to a deadline., • Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM CMS Google Analytics marketing automation and email software (to measure the performance of the content plan and optimise accordingly, • Flexible adaptable and resilient attitude, • Able to work calmly under pressure., • Ability to interact confidently build relationships quickly and establish credibility. Additional Information : Our Values All staff are expected to embody our core values that underpin everything that we do and that reflect the skills and behaviours we all need to be successful. These are: • We are CLIENT CENTRIC Clients are at the centre of our world and were committed to providing expertise and specialist solutions to meet their most complex challenges., • We are AMBITIOUS We aim high. We think and act globally seizing every opportunity to delight our clients and support our colleagues - wherever in the world they may be., • We are AGILE We act on our initiative to get things done for our clients. Our independence gives us the flexibility and freedom to keep things simple efficient and effective., • We are COLLABORATIVE With a curious mindset we ask the right questions to get to the right solution for our clients faster. We collaborate to win together and share our successes. Please note that we accept applicants in London and Dubai as both are preferred locations for this role. PURPOSE OF THE JOB Our Group Marketing function is core to Ocorians growth. We generate leads to drive revenue opportunities we create platforms for our people to develop influential relationships and we own and promote our brand reputation in the market. In line with this purpose the Marketing Manager role will help shape build and deliver an impactful 3R-based (revenue reputation and relationships) marketing plan for Ocorians Regulatory and Compliance service which is part of our wider Funds Solutions business. We are continually investing in our Group Marketing function building our skillsets our systems and governance and our commercial impact. Our aim is for Ocorian Group Marketing to be an award-winning highly recognised team in the industry with clear career opportunities and role growth potential. MAIN RESPONSIBILITIES • Partnering closely with key stakeholders develop and implement the strategic marketing plan for the combined Regulatory and Compliance business and wider Funds Solutions business, • Provide marketing advice expertise and support to enable our client-facing teams and brand ambassadors to maximise their market visibility to help amplify our brand profile overall., • Create build and promote high-quality multi-channel campaigns that help RCL to drive revenue grow our reputation and build influential relationships in the market., • Advise on content messaging and copy (e.g. for sales collateral web content content for webinars and events social media) drawing on internal and external creative and technical resources where appropriate., • Supporting new product introduction and services to appropriate market segments., • Define customer journeys so that the appropriate nurture and touch points can be built into to support a positive customer experience and revenue generation., • Build out segment personas value propositions and customer experience across the buyer journey which can be implemented by the business across its global jurisdictions., • Maintain an oversight of competitor positioning building out battlecards to enable the business to identify and manage opportunities and threats., • Help identify new product and service revenue opportunities., • Input into Ocorians thought leadership programme for each service line by working closely with both internal and external subject matter experts to produce an active and varied content calendar., • Support our group-wide programme to continuously optimise marketing channels to drive leads and enquiries into Ocorian. Use keyword research from Ocorians digital teams and agencies to build a content plan to improve Ocorians organic rankings against agreed keywords and optimise content according to SEO principles., • Work with internal teams and agencies to create and manage PR opportunities for the business., • Assist with the implementation and localisation of global marketing campaigns., • Assist the team with PR and 3rd party events/webinar activities including building target media lists journalist pitching press releases and feature writing/advertorial., • Be a brand guardian ensuring all output is consistently on brand voice style and tone., • Monitor industry and market news and current affairs in relevant markets and sectors to inform content development. #LI-JM1 #LI-Hybrid Qualifications : • 5 years marketing experience in a similar role in a financial services business, • Knowledge of regulatory and compliance funds capital markets private clients or corporate administration sectors highly desired, • Development ownership and measurement of marketing and campaign plans, • Value proposition positioning and persona development, • Excellent English communication skills (written and spoken) - you know what works well on the web social media email and in print with attention to detail., • Experience producing thought leadership content., • Ability to work autonomously and prioritise work., • Creative mindset with an understanding of how to communicate visually and bring ideas to life in a variety of mediums., • Project coordination: managing multiple stakeholders and activities to a deadline., • Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM CMS Google Analytics marketing automation and email software (to measure the performance of the content plan and optimise accordingly, • Flexible adaptable and resilient attitude, • Able to work calmly under pressure., • Ability to interact confidently build relationships quickly and establish credibility. Additional Information : Our Values All staff are expected to embody our core values that underpin everything that we do and that reflect the skills and behaviours we all need to be successful. These are: • We are CLIENT CENTRIC Clients are at the centre of our world and were committed to providing expertise and specialist solutions to meet their most complex challenges., • We are AMBITIOUS We aim high. We think and act globally seizing every opportunity to delight our clients and support our colleagues - wherever in the world they may be., • We are AGILE We act on our initiative to get things done for our clients. Our independence gives us the flexibility and freedom to keep things simple efficient and effective., • We are COLLABORATIVE With a curious mindset we ask the right questions to get to the right solution for our clients faster. We collaborate to win together and share our successes.