Sales Manager -- Real Estate Sales Team
11 days ago
Chattanooga
Job Description About the Role Choice Homes is looking for a strong, organized, and performance-driven Sales Manager to help lead, coach, and grow our real estate sales team. This is not a basic admin role or a passive management position. This role is for someone who can drive production, hold agents accountable, coach sales skills, improve lead conversion, and protect the systems that help a large real estate team operate at a high level. Our Sales Manager is responsible for supporting the performance of the broader sales team after agents complete onboarding. You will focus on agent coaching, pipeline reviews, KPI accountability, Zillow performance, training, follow-up standards, and overall team production. The right person for this role is a strong leader who can balance encouragement with accountability. You should be able to coach agents, inspect activity, identify performance gaps, and help create a culture where agents are supported, challenged, and expected to grow. Key Responsibilities Production Lead Conversion ● Monitor and improve lead response time across the team. ● Enforce follow-up standards and standard operating procedures. ● Coach agents on scripts, objection handling, buyer/seller conversations, and conversion. ● Listen to calls and review CRM notes for established agents. ● Ensure speed-to-lead and nurture plans are being executed. ● Identify gaps in agent follow-up and coach toward improvement. ● Help agents increase appointments, signed clients, contracts, and closings. Pipeline Management ● Conduct bi-weekly or monthly one-on-one pipeline reviews with agents (frequency depends on agent production level). ● Review active leads, pipeline volume, conversion percentages, and opportunities created. ● Track appointment set, appointment met, signed client, and under-contract ratios. ● Help agents identify the best opportunities in their pipeline. ● Coach agents on what needs to happen next to move clients forward. ● Maintain clear visibility into team pipeline health. Zillow Lead Source Oversight ● Manage team-wide Zillow accountability and performance. ● Monitor who is in and out of Zillow. ● Listen to Zillow calls and review performance. ● Track conversion metrics and identify coaching opportunities. ● Ensure agents are following required Zillow standards. ● Help improve connection rates, conversion, and overall lead source performance. Training Skill Development ● Lead or support weekly team training sessions. ● Facilitate role-play and script practice for agents who need additional development. ● Drill key sales conversations, including open house scripts, Zillow conversations, LPMAMA, objections, buyer consultations, and seller conversations. ● Attend and help oversee Listing Team training. ● Follow up with agents who miss required training without advance notice. ● Reinforce team standards, scripts, systems, and expectations. Accountability Performance Management ● Hold agents accountable to dials, conversations, appointments, client touches, CRM usage, and follow-up standards. ● Review team KPIs and update production scoreboards. ● Coach underperforming agents with clarity and structure. ● Document performance issues when needed. ● Place agents on improvement plans when appropriate. ● Recommend next steps to leadership when agents are not meeting standards. ● Validate activities, not just outcomes. CRM, Systems Process Enforcement ● Ensure agents are properly using the CRM, follow-up templates, buyer presentation, listing presentation, and lead source guidelines. ● Spot-check CRM notes, follow-up activity, and lead communication. ● Protect the team playbook and ensure systems are being followed consistently. ● Identify where agents are skipping steps or creating gaps in the process. ● Correct system issues quickly and professionally. Team Culture Leadership ● Maintain a positive, productive, and accountable team culture. ● Celebrate wins and recognize strong performance. ● Address conflicts quickly and professionally. ● Support agent retention through coaching, communication, and leadership. ● Help agents stay focused, motivated, and aligned with team standards. ● Communicate clearly with leadership on team performance, agent concerns, and production trends. Onboarding Support Handoff ● Partner with the Onboarding Coach to ensure new agents are properly developed before joining the broader sales team. ● Step in for onboarding escalations, quality control, or unusual issues when needed. ● Receive formal handoffs from the Onboarding Coach after agents graduate onboarding or Performance Improvement Programs. ● Review new agent strengths, weaknesses, CRM compliance, pipeline status, skill gaps, and coaching notes after handoff. ● Continue coaching agents after they graduate from onboarding. The Sales Manager does not own daily onboarding, routine new agent questions, homework review, or beginner transaction handholding. Those responsibilities belong to the Onboarding Coach. What Success Looks Like A successful Sales Manager consistently: ● Improves team production and conversion. ● Helps agents build and manage stronger pipelines. ● Holds agents accountable to activity and follow-up standards. ● Keeps CRM usage and lead management consistent. ● Coaches underperforming agents toward measurable improvement. ● Protects the team’s systems and sales playbooks. ● Improves Zillow and lead source performance. ● Maintains a positive but high-standard culture. ● Provides leadership with clear visibility into team performance. ● Helps agents after onboarding become more productive, consistent, and accountable. Ideal Candidate We are looking for someone who is: ● A strong sales leader with real estate, sales management, or team leadership experience. ● Comfortable coaching agents through scripts, objections, follow-up, pipeline strategy, and conversion. ● Highly organized and able to manage multiple agents, priorities, and performance issues at once. ● Confident enough to hold people accountable while still maintaining strong relationships. ● Data-driven and comfortable reviewing KPIs, conversion rates, pipeline reports, and activity metrics. ● Strong at identifying performance gaps and creating clear coaching plans. ● Comfortable listening to calls and giving direct feedback. ● Positive, professional, and solutions-oriented. ● A strong communicator who can lead meetings, trainings, and accountability conversations. ● Comfortable working in a fast-paced, high-volume real estate environment. ● Able to protect systems and standards without becoming negative or overly rigid. ● Motivated by helping agents improve and helping the team win. Requirements ● Real estate license preferred/required, but strong unlicensed candidates may be considered. ● Previous real estate sales, sales management, team leadership, coaching, or high-level sales experience preferred. ● Strong understanding of lead conversion, follow-up, pipeline management, and sales accountability. ● Comfortable using CRMs, consulting on contract/compliance questions, lead platforms, spreadsheets, scoreboards, and communication tools. ● Strong verbal and written communication skills. ● Ability to lead trainings, role-play sessions, and one-on-one coaching conversations. ● Ability to work Monday–Friday, 8:00 AM–5:00 PM. ● Must be organized, accountable, coachable, and comfortable with direct feedback. ● Must be able to prioritize Sales Manager responsibilities over any personal sales activity. Compensation This position includes: ● Base salary: $75,000 ● Production overrides: ○ 1% of agent-generated production ○ 3% of team-generated/open house production Estimated total compensation opportunity is approximately $150k-$200k, based on team production. Why Join Choice Homes? Choice Homes is a high-performance real estate team built around support, leverage, accountability, and growth. Our agents are not expected to figure everything out alone. We provide systems, leads, training, coaching, marketing, accountability, and operational support so agents can focus on building relationships and closing deals. As the Sales Manager, you will play a major role in helping our agents grow, improving team performance, and making sure the sales engine runs at a high level. This is a leadership role for someone who wants to make a direct impact on people, production, and the future of the team. If you are a strong coach, a clear communicator, and someone who knows how to balance support with accountability, we would love to talk with you.