Senior Marketing Director
4 days ago
Minneapolis
Job DescriptionSalary: $110,000 - $120,000 The Role Were hiring a Senior Marketing Leader to own and lead the entire marketing function, from strategy through execution, across our direct-to-consumer hockey training services, tournaments, teams, and partnerships. This is not a campaign manager role. This is a strategist + builder + operator + leader role. You will define how we go to market, deliver our messaging, lead our digital ecosystem, and build a high-performing marketing team. Youll partner closely with leadership to connect marketing directly to revenue, brand growth, and customer experience. What Youll Own Strategy & Leadership • Develop and lead the overall brand and marketing strategy, • Apply and operationalize the defined go-to-market focus, target audiences, and positioning, • Translate business goals into a marketing roadmap with clear marketing priorities, plans, and measurable outcomes, • Bring structure and prioritization to marketing efforts, • Establish marketing as a core growth driver, not a support function, • Own and evolve the brand voice, story, and positioning, • Develop clear, differentiated messaging in a competitive landscape, • Lead content strategy across all channels, including digital, social, email, and campaigns, • Ensure consistency and quality across all brand touchpoints, • Oversee all digital channels (website, social, email, paid media, etc.), • Optimize the full buyer/customer journey (awareness conversion retention advocacy), • Leverage marketing technology (CRM, analytics, automation tools) to drive performance, • Provide clear direction, feedback, and prioritization to internal and external resources, • Ensure all visual output aligns with brand standards, messaging, and performance goals, • Collaborate on campaigns, content, and digital experiences to elevate brand quality, • Lead, mentor, and develop the internal marketing team, • Manage external partners (agencies, freelancers, partners, creators), • Build structure, processes, and consistent marketing cadence (planning, execution, and reporting rhythms) to drive accountability and results, • Drive measurable growth in brand awareness, customer acquisition, engagement, and retention, • Align closely with sales, operations, and leadership on growth goals, • Continuously evaluate and optimize marketing spend and ROI What Were Looking For Core Experience • 815+ years in marketing, with senior leadership experience, • Proven ability to build and scale (not just manage) direct-to-consumer brand marketing functions, • Strong background in digital marketing, brand strategy, and performance marketing, • Strong strategic thinking + execution ability, • Excellent writing and messaging skills (non-negotiable), • Deep experience across digital marketing channels, with comfort using marketing technology, digital tools, data, and analytics, • Experience building integrated, multi-channel campaigns, • HubSpot (CRM, email, automation), • Google Analytics (GA4) and reporting tools, • WordPress, • Marketing automation, workflows, and campaign orchestration, • Google Workspace (Docs, Sheets, Drive), • Experience managing, mentoring, and developing high-performing teams, • High ownership, accountability, and bias toward action, • Comfortable operating in a fast-moving, growth-stage, entrepreneurial environment, • Experience in an EOS (Entrepreneurial Operating System) company, • Experience with design tools (Photoshop, Illustrator, Figma), • Basic web development or coding knowledge (HTML/CSS, SEO), • Experience in DTC eCommerce platforms (i.e., Shopify) What Success Looks Like: • Clear, differentiated brand and message in the market, • Focused, high-impact, executable marketing roadmap and plan, • Improved performance across acquisition and retention channels, • A structured, accountable, and effective marketing team, • Strong alignment between marketing and revenue goals, • Clear reporting on results/performance tied to outcomes, • A disciplined, scalable marketing function