VP of Marketing
24 days ago
Saint Louis
Job Description About GrowthAssistant GrowthAssistant embeds elite offshore talent with growth-obsessed founders and marketers. We help businesses scale faster, smarter, and more affordably. In 4 years of profitable growth, we’ve scaled to over $20M of revenue with blue chip clients like DoorDash, Shopify, and Harry’s. We’re looking for a VP of Marketing to join our tight-knit, entrepreneurial team. About the Role GrowthAssistant is entering its next growth phase and needs a hands-on VP of Marketing who can scale our B2B growth engine. This role combines strategic leadership and execution. You’ll set the vision, roll up your sleeves to deliver campaigns, and build and lead a growing marketing team. The mandate: build a predictable demand pipeline, elevate our brand, and drive measurable revenue impact. Core Responsibilities Content Marketing & Demand Generation (~70%) • Develop and manage thought-leadership content (webinars, case studies, nurture tracks, whitepapers) and events (dinners, conferences) that accelerate buyer journeys., • Design and execute a full-funnel B2B demand generation strategy across paid, organic, account-based marketing, webinars, and partner channels., • Own campaign planning, budgeting, and attribution, with deep focus on CAC and ROI., • Manage, coach, and grow a high-performing marketing team across content, demand gen, and digital channels., • Provide clear direction and mentoring while also getting hands-on with key initiatives., • Collaborate with Product, Operations, and Finance on pricing, packaging, and go-to-market launches., • Build transparent dashboards and reporting for leadership, translating performance data into actionable insights., • Act as a brand ambassador at webinars, events, and industry forums., • Stay ahead of market trends, AI-driven tools, and new marketing technologies to maintain a competitive edge. Requirements Must-Have • 10+ years of progressive experience in marketing, with at least 5 years focused on B2B demand generation and a proven track record of delivering pipeline and ARR growth., • Experience managing and developing small marketing teams while remaining hands-on with execution., • Expertise across demand-gen channels (paid, organic, ABM, content, events)., • Proficiency with HubSpot (or similar CRM/automation tools), paid media platforms, and attribution modeling., • Strong data orientation: able to translate analytics into strategy and tactical pivots., • Exceptional communication skills; confident presenting to internal leadership and external audiences.Nice-to-Have, • Background in staffing, outsourcing, or professional services., • Experience scaling a company from <$20M to $50M+ ARR., • Familiarity with AI/automation tools for marketing efficiency., • Exposure to international go-to-market strategies., • Reports to: CEO, • Direct reports: Marketing team (content, demand gen, digital)., • Location: St. Louis-based is preferred or willing to relocate (timing negotiable)., • Competitive Compensation, • Flexible Paid Time Off, • Primarily Company Paid Medical, Dental, and Vision plans, • 401k plan with Company Match, • Dependent and Health Care Flexible Spending Accounts r06Lwm1bbA