Digital Marketing Sales Executive (Google Ads & Meta Ads Experience Required)
hace 6 horas
Chattanooga
Jumpstart ROI is a boutique digital marketing agency. We specialize in media buying, ad creative, and sales funnels for e-commerce and service businesses, including Google Ads, Meta Ads, and LinkedIn Ads. We are a high-growth company looking for a driven salesperson who can help us turn qualified inbound opportunities into long-term clients. Our sales process is primarily inbound. We generate opportunities through Upwork, referrals, our website, and other marketing channels. You'll be stepping into an established sales system with documented processes, scripts, CRM workflows, qualification criteria, follow-up sequences, and sales assets. The team is fully remote and high-trust,. You'll have autonomy over the sales pipeline while working closely with our CEO and fulfillment team when needed. Position Summary: The Sales Representative is responsible for owning Jumpstart ROI's sales process from initial lead qualification through signed agreement and payment. We're specifically looking for someone with significant hands-on paid media experience — ideally a senior-level Meta and/or Google Ads media buyer or strategist who wants to transition into sales. We want someone who has actually managed advertising campaigns, understands what makes paid acquisition work, can look at a prospect's numbers and quickly identify potential problems, and can have an intelligent strategic conversation with a founder or marketing leader. You'll respond to inbound opportunities, research prospects before calls, run Discovery Calls, qualify businesses based on their goals and economics, coordinate customized audits and campaign plans with our strategy team, lead Follow Up Calls, handle objections, close new business, and maintain consistent follow-up with open opportunities. Your media buying background should allow you to understand what the prospect is telling you, ask better questions, recognize when expectations are unrealistic, and determine whether Jumpstart ROI can actually help them. The primary goal of the Sales Representative is to consistently generate profitable new monthly recurring revenue while maintaining a high standard for client fit. You'll initially work closely with our CEO, who currently handles the majority of sales, with the goal of eventually taking independent ownership of the majority of day-to-day sales activity. What You’ll Do: • Own inbound sales opportunities from initial conversation through close., • Respond quickly and professionally to inbound leads from Upwork, our website, referrals, and other channels., • Review prospect websites, ad accounts, job posts, intake forms, previous conversations, and available marketing data before engaging., • Use your paid media experience to quickly understand a prospect's current advertising strategy, performance, and potential problems., • Qualify prospects based on business economics, ad spend, current performance, goals, expectations, and overall fit., • Conduct pre-call research and prepare for every sales conversation., • Lead Discovery Calls with founders, executives, and marketing leaders., • Ask intelligent questions about revenue, margins, AOV, LTV, CAC/CPA, ROAS, conversion rates, lead quality, sales conversion rates, and other relevant business metrics., • Understand what the prospect has already tried, why it hasn't worked, and where the largest opportunities may exist., • Determine whether an opportunity should move forward or be disqualified., • Obtain access to advertising accounts when needed so our strategy team can prepare a personalized audit or campaign plan., • Coordinate with our paid media strategists to develop audits, campaign recommendations, and proposed scopes., • Lead Follow Up Calls and walk prospects through our recommended strategy., • Connect our recommendations directly to the business problems uncovered during Discovery., • Confidently communicate Jumpstart ROI's services, pricing, processes, and differentiators., • Handle objections around price, timing, strategy, fit, authority, and competing agencies., • Set realistic expectations around paid media performance, testing, scaling, onboarding, communication, and the first 30/60/90 days., • Maintain accurate opportunity stages, notes, tasks, and next steps inside our CRM., • Consistently follow up with open opportunities until they reach a clear outcome., • Hand closed clients off cleanly to our account management and fulfillment teams., • Maintain detailed sales notes so the fulfillment team knows exactly what was discussed, sold, and promised. Requirements: • 3+ years of hands-on Meta Ads and/or Google Ads media buying experience at an agency, or an equivalent portfolio demonstrating significant paid media expertise., • Senior-level understanding of paid acquisition strategy and campaign management., • 2+ years of experience in sales, business development, account executive, or another consultative sales role., • Demonstrated ability to sell professional services, agency services, SaaS, consulting, or another non-transactional offering., • Strong discovery and qualification skills., • Experience personally managing meaningful advertising budgets and being accountable for client results., • Strong understanding of paid media metrics and unit economics, including ROAS, MER, CAC/CPA, CPL, conversion rate, AOV, LTV, margins, and break-even economics., • Ability to look at a business's current advertising performance and identify potential strategic issues and opportunities., • Ability to explain complex advertising concepts clearly to non-technical prospects., • Strong understanding of Meta Ads and/or Google Ads best practices., • Familiarity with landing pages, conversion rate optimization, creative strategy, conversion tracking, attribution, and sales funnels., • Strong business acumen and curiosity about how businesses make money beyond simply what happens inside an ad account., • Excellent verbal and written communication skills., • Comfortable leading conversations with founders, executives, and business owners., • Ability to ask difficult questions and respectfully disqualify poor-fit opportunities., • Naturally consultative communication style — able to sell through expertise and diagnosis rather than pressure., • Strong CRM discipline and willingness to maintain accurate pipeline data., • Ability to consistently complete follow-up and move opportunities forward without being micromanaged., • Highly coachable and willing to review recorded calls and incorporate feedback. Strongly Preferred: • Previous experience in a Senior Media Buyer, Paid Media Strategist, Performance Marketing Manager, or similar role., • Previous digital marketing agency experience., • Experience owning client strategy calls and presenting paid media performance to clients., • Previous sales, business development, account management, or client-facing experience., • Experience with Upwork., • Experience auditing prospective client advertising accounts. You do not need to be a career salesperson. In fact, our ideal candidate may be someone who has spent the last several years as a strong media buyer or paid media strategist and has realized that their strengths increasingly lie in strategy, communication, relationship building, and business development. We'll provide training on our sales process, scripts, CRM, objection handling, qualification process, and closing framework. What is much harder to teach — and what we need you to bring to the role — is a deep understanding of paid advertising and the ability to speak credibly about it. KPIs: Performance will primarily be measured by: • New Monthly Recurring Revenue (MRR) Closed, • Target: $15,000+ in new MRR per month after ramp-up, • Minimum Performance Expectation: $10,000 in new MRR per month after ramp-up, • Discovery Call → Qualified Opportunity Rate, • Qualified Opportunity → Closed-Won Rate, • Overall Close Rate, • Total Collected Revenue Closed, • Average Deal Size, • Sales Cycle Length, • Lead response time, • Follow-up task completion, • CRM accuracy and pipeline hygiene, • Client retention / quality of clients sold We care about both revenue and quality. Closing a client who is poorly qualified, has unrealistic expectations, isn't economically positioned for paid advertising, or quickly churns is not considered successful sales performance. Part of your job is knowing when not to sell someone. Compensation & Growth Path: • This position includes a combination of base compensation and uncapped commission., • Base Compensation: $2,000/month ($24,000/year), • Commission: 10% of collected agency service fees for the first four months of each new recurring client engagement you close., • One-Time Projects: 10% of collected agency service fees., • Commission is based on cash collected, not simply signed contract value., • Commission does not apply to client advertising spend, taxes, refunds, credits, reimbursable expenses, or pass-through costs. On-Target Earnings (OTE): • After the initial ramp-up period, the target for this role is to consistently close $15,000+ in new monthly recurring revenue (MRR) per month., • At that level, expected compensation is approximately: $96,000/year OTE, • This consists of the $24,000 annual base salary plus approximately $72,000 in annualized commission at target performance., • Because commission is uncapped, higher sales performance creates meaningful additional upside:, • $10,000 new MRR/month: ~$72,000 annual compensation, • $15,000 new MRR/month: ~$96,000 annual compensation — Target OTE, • $20,000 new MRR/month: ~$120,000 annual compensation, • $25,000 new MRR/month: ~$144,000 annual compensation, • These figures assume consistent monthly production and recurring clients continuing to pay through the four-month commission period. Actual compensation will vary based on collected revenue, client retention, deal mix, and one-time project sales. Schedule • Monday–Friday during standard U.S. business hours, • Must maintain sufficient calendar availability to accommodate inbound prospect calls across U.S. time zones, • Complete all sales follow-up tasks and CRM updates by the end of each workday, • Attend required sales training, call reviews, and team meetings, • Remote position