Marketing Manager
16 days ago
Cincinnati
Job Description 4 Entertainment Group (4EG), located in Cincinnati OH, is looking for a detail-oriented, creative Marketing Manager in our OTR office to competitively position our brands and support our bars in our passion to enhance neighborhoods by creating the most enjoyable guest experiences for people to gather, eat and drink. This role is focused on our brands located in markets outside of Cincinnati, including, but not limited to, Columbus, Ohio; Naples, Florida; and areas just outside of Cincinnati. 4EG is a privately held, local company founded and helmed by four partners that acquire, develop, and manage a wide-ranging roster of exceptional establishments including: Beeline, Igby’s, Japp’s, Killer Queen, The Lackman, Low Spark, Nice Life, Pilar, The Righteous Room, The Roosevelt Room, Rosedale, and The Stretch. Although each place is individually unique, they are all built from the foundation of exceptional friendly service and superior quality of lighting, sound, music and décor. The Marketing Manager is responsible for our bar locations’ marketing and communications, including digital marketing and social media, traditional marketing, event planning and community partnerships, and earned media and public relations. All marketing efforts should be designed to increase traffic and revenue for each location. The Marketing Manager will report to the Marketing Director. As 4EG’s Marketing Manager, you will support our passion through your work with a focus on constant communication, having a hospitality mindset, bringing your A-game to work every day, teamwork, and spreading positivity. This role’s responsibilities include, but are not limited to: Digital Marketing and Social Media • Edit and oversee the social media content calendar for organic posts across all platforms, utilizing paid advertising and/or boosted posts as needed., • Manage the locations’ online reputation by responding to reviews, customer surveys, and direct messages., • Update and maintain the Wix websites of assigned locations., • Plan and execute email campaigns to market events, private parties, and special promotions using Constant Contact., • Develop search and display campaigns using Google Ads., • Manage location photography and videography needs, including editing of photos and videos to be used for promotions., • Coordinate and ensure delivery of operational supplies, including table tents, sandwich boards, posters, gift cards, apparel, menus, and more., • Plan special events at assigned locations to coincide with holidays, sporting events, major milestones, and other opportunities to drive traffic into locations., • Assist Marketing Director in coordinating sponsorship opportunities with local community events and activities., • Work with local brands to execute cross-promotions., • Maintain relationships with reporters and bloggers on the lifestyle and hospitality beat local to the locations you manage; Regularly issue press releases and announcements, invite to special events, etc., • Manage a portfolio of locations external to the Cincinnati market, • Supervise marketing team members in external markets (part-time or full-time, as markets demand), • Hire, train and develop staff, in collaboration with upper management and HR, • Communicate effectively with staff to motivate and maintain a positive and productive work environment, • Perform staff performance reviews, identifying areas for development and training needs and ensuring training is implemented, in collaboration with HR, • Track and report on performance of marketing initiatives including events, promotions, paid campaigns, and social media, • Analyze traffic, sales, and engagement data to identify trends and opportunities, • Use insights to optimize future campaigns, event programming, and media spend, • Partner with Operations and Marketing teams to share results and recommendations, • Fun work environment, • Competitive Salary, plus bonuses, • Hybrid office/remote work, • Medical, Vision, Dental, and Life Insurance, • Employee Assistance Program (EAP), • Wellness Program, • Paid Time Off, • 401(k) Savings Plan with company match after one year, • Discounts at ALL of our 4EG locations, plus other partner discounts, • Ongoing career and leadership development opportunities, • Mac OS X knowledge is helpful, but not required., • Willingness to learn the latest computer technology and maintain working connection with all of company’s programs and systems (e.g. AgoraPulse, Google Analytics, Office365, Tripleseat, etc.); compliance with company technology requirements is a must., • Knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok., • Experience working with POS data, such as Toast, • Basic understanding of design and print production, with ability to provide creative direction and written copy for execution., • Event planning experience, either through volunteer work or professional career, is a must., • Knowledge of and experience with paid advertising opportunities, especially Google Ads and Facebook Ads., • Should be able to request and use all analysis tools available across marketing channels to determine effectiveness and trends., • Must demonstrate ability to create, execute, and participate in unique ideas that drive traffic and revenue to each establishment, • Must demonstrate proven results in driving traffic and revenue, • Unwavering attention to detail, • Ability to work under time pressures and defined financial limits to produce quality events and materials, • Ability to establish and maintain positive, productive relationships with a diverse group of management teams, staff and 4EG vendors, • Must have proven supervisory experience of a team, • Must be an effective team coach with emphasis on culture leadership and commitment to company standards of excellence, • Availability for evening and weekend work as job duties/deadlines demand, to attend and execute promotional/special events, etc., • Bachelor’s degree in marketing, communications, or related degree, • 3-4 years of experience in marketing, events, or communications/public relations, • 1-2 years of experience in supervisory role, • Strong portfolio, • Some graphic design experience preferred, • Prior Employment Verification, • Professional Reference Check
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