Digital Marketing Specialist
hace 10 días
Pleasant Ridge
Job DescriptionSalary: $47-$52 Annually Digital Marketing Specialist The Digital Marketing Specialist (DMS) is responsible for the execution and ongoing support of the company and client digital marketing initiatives. This role is hands-on and production-focused, working closely with senior leadership, account managers, and developers to implement marketing strategies across owned, organic, and paid channels. The DMS brings a strong working understanding of modern digital marketing fundamentals, including how SEO has evolved alongside AI-driven search, generative engines, and GEO (Generative Engine Optimization). This position requires comfort working inside WordPress, creating and editing page layouts, managing on-page graphics, and supporting performance-driven marketing efforts that prioritize user experience, visibility, and conversion. This is not a people-management role. Success in this position comes from execution quality, attention to detail, and the ability to translate strategy into well-built digital assets. Core Functions • Executes digital marketing initiatives aligned with company and client goals., • Supports brand messaging across websites, search, and content channels., • Assists in improving organic visibility, on-page SEO, and AI/GEO readiness., • Contributes to performance optimization efforts tied to traffic, engagement, and conversion., • Stays current on evolving SEO, AI-driven search behavior, and platform updates. Responsibilities • Builds, edits, and maintains WordPress pages, posts, and templates, including layout adjustments, on-page graphics, and content updates., • Monitor and create social media content for Facebook, Instagram, LinkedIn, and Google Business Profile platforms., • Creates and updates digital graphics using Adobe products (including Adobe Express) or Canva-equivalent tools for web, landing pages, and marketing assets., • Implements on-page SEO best practices, including metadata, internal linking, content structure, schema awareness, and image optimization., • Understands how traditional SEO has evolved into AI-influenced discovery, including large language models, generative answers, and GEO concepts, and applies that understanding to content and site structure., • Utilizes AI-assisted research, content allocation, and creation of agents for tasking., • Supports organic and paid marketing initiatives by preparing assets, landing pages, and tracking elements as directed., • Works with developers to ensure marketing pages are properly implemented, performant, and conversion-ready., • Assists with content formatting, publishing workflows, and quality control across client websites., • Helps audit existing pages for SEO, UX, and performance improvement opportunities., • Provides marketing execution support for proposals, presentations, and client deliverables., • Participates in R&D efforts related to tools, platforms, and emerging digital marketing practices as requested., • Works in HubSpot, helping with Admin roles, emails, templates, sequences, and workflows., • Supports internal teams with digital marketing needs as required., • Participates in department workload and cross-functional projects as necessary. Why Join PA • Fun, collaborative team, • Clear role boundaries and expectations, • Opportunity to grow within a scaling agency, • Work with clients across a wide range of industries, • Emphasis on professionalism, accountability, and long-term relationships Compensation Package • Salary Range: $47,000 $52,000 annually, based on experience, background, and demonstrated client-facing skills, • Performance-based bonuses tied to client satisfaction, account retention, and operational efficiency, • Paid time off, including holidays and flexible time-off policies, • Full medical, dental & vision, and HSA, • Opportunities for professional growth, skill development, and advancement within the agency, • Access to agency tools, systems, and ongoing training