E-commerce and Digital Marketing Specialist
2 days ago
London
Im not only GRATEFUL that theyve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs. - We have an exciting opportunity for a Digital Marketing Search Specialist. Reporting to the Digital Marketing Manager, youll be responsible for helping to define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across our 50+ EMEA markets. Guide our agency daily to improve paid search and shopping campaign performance, with a strong focus on optimising budgets, bid strategies, product feed enhancements, ad copy, and account structure Maintain up to date industry knowledge including the latest in privacy regulations and their impact in Digital Marketing, such as CAPIs and consent mode Review Market strategy for channel and best tactic mix to drive performance SEO Strategy: Drive improvements in Keywords growth, Local Search visibility, ensuring our brand is discoverable across all relevant platforms Own on-page SEO strategies, including onsite SEO/ AI enhanced articles, copy optimisation for category and product pages across all markets Manage Tech/ backend enhancements for SEO with agency, web production and development team, including QA checks Monitor Core Web Vitals and oversee recommendations for improvements through to implementation Produce Weekly/Monthly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend Analyse performance metrics and provide actionable insights to improve organic traffic and engagement Invoicing, Legal & Security Support contract renewals, onboarding and security clearance for new projects Work closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives with Site Merch & Web Production teams Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace Solid understanding of digital marketing KPIs, with the ability to derive insights and then them turn into action plans ~ A team-player with good relationship-building and communication skills Keen interest in new developments within the online industry, including MTA and MMM Understanding of database segmentation & using CRM data for personalisation Cross-brand Discount ~ Paid Parental Leave ~ Generous Holiday Schedule and Vacation Days ~ Summer Fridays ~ Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace) ~ Hybrid working (3 days a week in the office) ~ Flexible working hours ~ Thrive Wellness Program ~ LifeWorks Employee Assistance Program ~#Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experiences ~ Pension Contribution ~ Enhanced Maternity and Paternity Pay ~ Private Health and Dental ~ Gym Discounts Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.