Trade Marketing Manager Surface & Laundry (Slough, Berkshire, GB, SL1 1DT)
hace 10 horas
Henley-on-Thames
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. Elevate your career with Reckitt by stepping into the role of Trade Marketing Manager. This pivotal position calls for a forward-thinking individual ready to shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world. Take this chance to nurture your career in a space where your influence will flourish. As a key member of our commercial team, the incumbent is responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning at a category level across a customer group. Key Responsibilities/ Accountabilities • Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation, • Development/understanding of Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams, • Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models, • Recommend efficient and effective pricing and promotion strategies in accordance with category success models, • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution, 4Ps gap analysis and development of specific plans for corrective action, • Champion NPD market entry and execution. Includes tracking and analysing 4Ps in-market implementation, • Develop and present Market/Consumer/Category trends to key Customers and understand competitors’ 4P strategy, • Uses a range of data sources to understand market trends, competition, customer strategy, and brand strategy, • Development of trade spend guidelines, performs top-line allocations, reviews and authorises field trade spend, • Helps develop national and/or local account-specific promotional programs/key events, • Help with the Demand Planning of products, • Degree calibre with Sales or Trade Marketing background, with strong category management experience within FMCG, • Demonstrable commercial acumen and good understanding of the Customer Management Process, • Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans, • Confident in communicating and influencing at all levels of the organisation, with a desire and ambition to succeed, • Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data) with advanced excel and technology skills Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills. With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
