Head of Marketing Measurement & Effectiveness
4 days ago
Corby
Location: Corby, ENG, GB, NN17 5JF Brand: RS Function: Marketing Work Location: Hybrid Location: This is a hybrid role, offering a combination of being able to work remotely and from our Corby office. The Head of Marketing Measurement & Effectiveness owns and drives the EMEA marketing measurement and effectiveness strategy. The role sets the vision, enterprise standards and multi-year roadmap, and is accountable for ensuring marketing and digital decisions are grounded in robust evidence and linked to customer, commercial and financial outcomes. The role defines the EMEA measurement operating model across all marketing activity, combining attribution, marketing mix modelling (MMM), digital experience analytics and performance reporting into a single view of marketing and digital customer experience effectiveness. Working with Marketing, Sales, CX, Finance and senior leadership, the role provides credible measurement & insight on investment allocation, performance trade-offs and the actions required to maximise growth and return across customer segments and markets. The role sponsors and directs the advancement of data, tooling and analytical capability across all marketing channels and digital experiences, defining the business requirements and governance required as Adobe Commerce, CDP, MMM and DDA capabilities are deployed. With significant investment in MarTech and digital commerce, the role is accountable for ensuring the analytics ecosystem, data quality and insight products are fit for strategic decision making and deliver measurable customer and commercial value. • Define, own and drive the EMEA-wide marketing measurement and effectiveness strategy, setting the vision, priorities and multi-year transformation roadmap., • Set mandatory EMEA measurement standards and governance across performance marketing, growth and lifecycle marketing, campaign marketing and digital commerce., • Own the measurement strategy for digital optimisation and the end-to-end customer journey, identifying the interventions required to improve conversion, experience and growth., • Establish the enterprise measurement hierarchy linking channel and journey performance to customer, commercial and financial outcomes, and hold teams to consistent application., • Set the capability and investment roadmap that advances measurement maturity through attribution, experimentation and MMM, securing senior stakeholder commitment to delivery., • Act as EMEA business owner for Marketing Mix Modelling, accountable for its strategic application, governance and adoption in planning and investment decisions., • Own EMEA attribution policy and methodologies across digital channels, directing the deployment, adoption and continuous improvement of Data-Driven Attribution and related capabilities., • Determine where attribution, experimentation, MMM and other methods should be applied, resolving methodological trade-offs and ensuring alignment to business decisions and customer journeys., • Set and govern robust digital measurement across owned, earned and paid channels and onsite conversion, with authority to challenge gaps in data, execution and performance., • Own the EMEA eCommerce measurement framework and use it to direct actions that improve digital growth, funnel performance and conversion., • Set the business vision and requirements for digital analytics as the new digital front end and CDP are deployed. Sponsor delivery with MarTech and Digital leaders, ensuring tagging, data flows and connections enable trusted end-to-end measurement from demand generation to onsite conversion., • Act as the senior authority on marketing effectiveness, translating complex evidence into clear executive recommendations and constructively challenging investment and performance decisions., • Direct the insight agenda across marketing performance, customer behaviour and growth, ensuring analysis leads to prioritised action and measurable value., • Commission and govern standardised dashboards, scorecards and insight products, ensuring they meet executive and market decision needs., • Set EMEA KPIs and reporting standards across regional and market teams, with clear accountability for adoption, data quality and performance action., • Ensure performance governance balances operational indicators with customer, commercial and financial outcomes, escalating material risks and opportunities to senior leadership., • Lead, coach and develop a multi-layer specialist team, setting clear accountabilities, capability standards and succession plans., • Chair the EMEA marketing effectiveness governance forum, bringing together Marketing, Digital, Commercial and Finance leaders to agree priorities, resolve trade-offs and track value delivery., • Own the benefits realisation framework for measurement-led change and report progress, risks and corrective action to senior leadership., • Significant experience in marketing measurement, marketing effectiveness or marketing and digital analytics leadership roles., • Significant experience in eCommerce measurement, • Deep expertise in MMM, attribution, incrementality testing or experimental design., • Strong understanding of digital marketing performance measurement., • Strong understanding of digital experience & customer experience measurement, • Understanding and appreciation of measurement linked to GEO (Generative Engine Optimisation) and Answer Engine Marketing (AEM), • Experience translating analytical outputs into commercial decisions., • Proven track record shaping executive decisions, challenging established plans and influencing material investment allocation across functions or markets., • Strong understanding of statistical and analytical methodologies., • Experience setting strategy and leading high-performing analytical or insight teams, including building capability, succession and an effective community of practice. We’ve been solving industry problems for over 80 years. We turn the ‘what ifs’ into the ‘why nots’, the impossible into the possible. Our purpose? Making amazing happen for a better world. We offer service and product solutions to over 1.2 million customers globally, shipping a parcel every 2 seconds to over 130 countries. With over 800,000 stocked and 3 million unstocked products,we’re a trusted partner to the world’s leading industries. We’re looking for curious, driven, and empathetic professionals to join our journey. People who think differently, act with purpose, and want to make a real impact. Our Reward Strategy Philosophy is designed to offer market competitive base salaries and provide all of our people the opportunity to participate in a short-term incentive, enabling them to share in the success of the Company. Our total reward package is more than just the cash; our recognition and benefit offering provide the opportunity for us to recognise, reward and enable the wellbeing of our people at all stages of their journey with RS. Our rewards and benefits vary by country, but include: • Financial - pension/retirement; life assurance; salary finance (payroll deduction loan scheme), • Wellbeing - medical plans; health screening; critical illness; disability insurance; holiday / paid time off; employee assistance programme; discounted gym/health club membership, • Lifestyle - transportation assistance schemes (e.g., cycle to work, travel loans, car leasing); onsite catering/lunch vouchers; retail discounts, • Spotlight – our global recognition programme provides a platform to highlight and recognise people role modelling our values Join c. 9,000 colleagues and help us shape the future of our industry. Whoever you are, wherever you are — it all starts here. #J-18808-Ljbffr
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