Marketing Director
2 days ago
LONDON
Ideas | People | Trust We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them. We’ll broaden your horizons The Markets, Sales & Clients (MSC) function is the driving force behind the creativity and growth at BDO. Our main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose. We’ll help you succeed Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships. The Marketing Director, sitting within the Sales & Marketing function, leads the firm’s marketing capability, owning the marketing strategy aligned to the firm’s business growth plans and outcomes, and ensuring the delivery of measurable return on investment and commercial results across services, sectors, and markets. Operating within a large accountancy and consultancy business, the role focuses on demand generation, client engagement, and value proposition development, working in close partnership with Sales and the Brand & Communications team. The role is deeply client-centric, ensuring marketing activity is grounded in client needs and delivers a high-quality, consistent service to internal business stakeholders. While the role does not include sales activities, it is accountable for ensuring marketing activity builds meaningful interest, develops sales-ready opportunities, and enables a seamless, well-connected handoff to Sales. As a member of the MSC leadership team, the Marketing Director collaborates with fellow Directors to align on overall MSC strategy, ensure a consistent people experience, and embed effective, scalable marketing processes. The role also leads marketing capability development, with a particular focus on digital marketing and the effective use of AI, fostering a culture of marketing excellence and continuous improvement. In this challenging and rewarding role you will also: Marketing Strategy & Activation Planning • Develop and maintain a marketing strategy aligned to the firm’s business growth plans, sector priorities, and desired outcomes, • Translate strategy into clear activation methodologies, ensuring campaigns, digital, and content activity are consistently planned, executed, and measured, • Establish repeatable, scalable approaches to activation that enable the business to engage effectively with marketing programmes Campaigns, Digital & Content Leadership • Provide strategic leadership to the campaigns, digital, and content teams, ensuring activity is integrated, insight-led, and outcome-focused, • Identify, design and lead campaigns to build awareness, credibility, and sustained engagement in priority markets, • Oversee digital and content activity as core enablers of engagement, nurturing, and value proposition activation, • Ensure high standards of quality, relevance, and consistency across all channels, • Own external agency strategy and management: appoint and govern agencies/suppliers, set briefing standards, agree KPIs and SLAs, and run performance reviews to ensure effective delivery, value and brand consistency. Sales Alignment & Collaboration • Work closely with Sales leadership to align campaigns and marketing activity to sales priorities and pipeline stages, • Ensure marketing outputs provide Sales with clear context, insight, and value propositions at the point of handoff, • Uphold shared definitions and expectations for opportunity readiness and quality, • Support sales planning and targeting through insight-driven campaign design Value Proposition Development & Activation • Lead the development and refinement of service-, sector-, and audience-specific value propositions, • Work in close partnership with Brand & Communications to ensure propositions align to the firm’s narrative and positioning, • Ensure propositions are activated consistently through campaigns, content, and digital channels, • Use insight to test, evolve, and strengthen propositions over time Data, Insight, Performance & ROI • Embed data and insight at the heart of marketing strategy, planning, and activation, • Define clear success measures for campaigns, digital, and content activity, • Track and optimise performance across awareness, engagement, opportunity creation, and handoff effectiveness, • Use insight to challenge assumptions, improve decision-making, and refine marketing investment, • Provide clear, credible reporting on marketing effectiveness and return on investment Leadership, Capability & Ways of Working • Lead, develop, and inspire a high-performing marketing team across campaigns, digital, and content, • Establish consistent marketing processes, activation frameworks, and governance across the function, • Set clear ways of working that effectively integrate internal teams and external agency partners to deliver high-quality, scalable marketing activity, • Build capability in data-led marketing, digital excellence, and the effective use of AI, • Foster a culture of curiosity, constructive challenge, collaboration, and continuous improvement, • Collaborate with counterparts in other BDO key territories to deliver more internationally consistent messages into the market and lead/support cross-border initiatives. Client Centricity, Service Quality & Stakeholder SLAs • Ensure marketing strategy and activation are grounded in a deep understanding of client needs, behaviours, and expectations, • Establish and maintain clear service standards and SLAs for marketing support to internal business stakeholders, • Ensure consistency, quality, and reliability of marketing delivery across campaigns, digital, and content, • Monitor stakeholder satisfaction and use feedback and insight to continuously improve service quality You'll be someone with • Senior marketing leadership experience within professional services or consultancy, • Proven experience developing and delivering marketing strategies aligned to business growth objectives, • Strong expertise in campaign-led, digital, and content-driven marketing, • Deep understanding of data, insight, and marketing performance measurement, • Experience working in close partnership with Sales without owning sales outcomes, • Experience leading digital and AI-enabled marketing capability development, • High commercial acumen and confidence challenging assumptions with evidence, • Professional marketing qualifications and commitment to continuous professional development, • Experience operating within a matrix and multi-region organisation, • Background across both in-house and agency environments, • Leadership Attributes, • Commercially focused and outcome-driven, • Insight-led, curious, and confident challenging the status quo, • Collaborative, credible, and pragmatic, • Structured yet adaptable, • Comfortable operating in complexity and change Success Measures • Marketing strategy and activation clearly aligned to business growth priorities, • Strong, consistent execution across campaigns, digital, and content, • Measurable improvement in marketing effectiveness and return on investment, • High-quality, sales-ready opportunities supported by marketing insight, • A high-performing, future-ready marketing capability recognised for excellence, • High levels of satisfaction from internal business stakeholders, reflected in consistent service delivery and adherence to agreed SLAs You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand. At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. We’re in it together Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work. We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO. We’re looking forward to the future At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better. #LI-SS3 #TJ-SS3
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