Senior DTC and E-commerce Manager
10 hours ago
London
DTC and E-commerce Manager Our client: a luxury womenswear RTW brand Location: NW London, (Queen's Park) Contract: Full-time, 1-year fixed term, in office. Our client is also open to a part-time structure for the right person. Objective: Develop the strategy and support the brand with the execution of the Direct-To-Consumer sales channel in a commercial capacity as well as monitor the digital marketing and handle the inventory planning. Role Overview: The Senior DTC / E-Commerce Manager will oversee the full Direct-to-Consumer business across e-commerce and experiential retail. This role will be responsible for building and executing end-to-end digital strategy, optimising site performance, scaling revenue, and driving customer acquisition and retention. Additionally, the role will lead the planning and execution of pop-ups and brand retail activations, ensuring a seamless brand experience across all customer touch points. This is a pivotal role for an experienced digital leader who combines analytical rigour with creative thinking, has a deep understanding of luxury consumer behaviour, and thrives in an entrepreneurial environment. Key Responsibilities: E-Commerce Strategy & Ownership • Own the global DTC P&L, setting revenue targets, KPIs, budgets, and forecast models., • Develop and execute the e-commerce growth strategy across acquisition, conversion, retention, and AOV optimisation., • Lead daily site management, product launches, merchandising, content updates, and customer journey improvements., • Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy. Digital Marketing & Customer Growth • Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners., • Drive data-led customer acquisition while improving repeat purchase metrics and LTV. Pop-Ups & Experimental Retail • Develop the strategy for the brand's pop-ups, temporary retail, sample sales, and brand experiences in key markets., • Lead end-to-end execution—including budgeting, location scouting, staffing plans, merchandising, in-store operations, and event programming., • Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture. Operations, Logistics & CX • Work closely with Operations to streamline fulfilment, delivery options, inventory planning, and returns processes., • Partner with Customer Experience to elevate service standards and align touchpoints with the brand’s luxury positioning., • Ensure all e-commerce operational processes are efficient, scalable and customer-first. Cross-Functional Leadership • Collaborate with Creative to support digital storytelling., • Manage e-commerce budgets, agencies, and external partners., • Lead and mentor junior members of the digital team as the departmnt grows. Skills & Experience: • 6–10+ years’ experience in e-commerce, DTC, or digital retail, ideally within luxury fashion or a modern premium brand., • Proven track record of scaling DTC businesses and owning end-to-end digital revenue., • Strong analytical mindset with expertise in e-commerce KPIs, performance marketing, and trading analytics., • Experience planning and executing pop-ups, brand activations, or experiential retail., • Deep understanding of web platforms (Shopify Plus preferred), analytics tools, and CRM systems., • Excellent project management and cross-functional leadership skills., • Creative sensibility aligned with a luxury fashion brand, with strong attention to detail., • Entrepreneurial, proactive, and comfortable in a high-growth environment. What We Offer • Opportunity to lead and shape the digital future of a rising luxury fashion brand., • A creative, collaborative, and fast-paced environment., • Hands-on ownership with significant autonomy and growth potential.