Online Marketing Manager
hace 3 días
Cardiff
Quest Search & Selection is currently recruiting for aOnline Marketing Manager. The role is responsible for driving scalable and profitable growth across all paid digital channels, leading the performance marketing strategy and optimisation through a strong data-driven approach. The company we are partnering with is a multi-channel B2C consumer business with continued growth and new openings. Duties & Responsibilities for this Online Marketing Managerrole: • Lead the management and optimisation of key digital acquisition channels including PPC, paid social, affiliates, display, and app marketing., • Take ownership of the marketing budget, ensuring effective bid strategies and maximum ROI., • Develop performance forecasts and monitor delivery against KPIs through regular reporting and analysis., • Manage external agency relationships, ensuring strong delivery, performance, and alignment with business objectives., • Oversee SEO activity alongside agency partners, while supporting email and SMS initiatives to improve customer acquisition, retention, and lifetime value., • Collaborate closely with marketing, loyalty, and trading teams to align digital activity with wider commercial objectives., • Deliver digital enhancement projects and support brand-led campaigns to improve overall online effectiveness.