Brand Content Specialist
il y a 2 jours
Fort Worth
Job DescriptionBenefits: • Paid Holidays, • 401(k) matching, • Bonus based on performance, • Competitive salary, • Flexible schedule, • Health insurance, • Opportunity for advancement, • Paid time off, • Parental leave ESSENTIAL DUTIES & RESPONSIBILITIES Platform & Brand Management • Maintain BODYBAR's organic presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms., • Execute the national content calendar in alignment with brand priorities, campaigns, and promotions., • Balance daily posting and engagement with long-term campaign execution., • Track engagement, growth, and performance across brand and studio pages; compile monthly reports for the Marketing Manager and VP., • Audit studio social pages for brand consistency and provide training and support as needed., • Identify and nurture influencer and local partnership opportunities to expand brand reach., • Engage with BODYBARs online community by responding to comments, messages, and reviews in a timely, professional manner., • Monitor platform trends and recommend strategies to keep content fresh and effective., • Provide timely support during urgent or crisis-related communications.Franchisee Support, • Lead social media onboarding for new studios, including page setup, Meta access, and branded templates., • Distribute monthly social calendars with customizable assets and scheduling guidance., • Maintain an organized, accessible library of content assets and templates., • Curate user-generated content to ensure alignment with brand standards., • Troubleshoot Meta access or ad account issues and serve as a resource for internal teams and franchisees., • Provide training materials and reinforce brand content guidelines across the franchise system.Content Creation & Storytelling, • Assist in planning and coordinating quarterly photo/video shoots aligned with campaigns and studio needs., • Curate and repurpose testimonials, influencer collaborations, national endorsements, and UGC., • Support the creation of platform-specific content that highlights member stories, instructors, and community moments., • Produce engaging visuals and copy that reflect BODYBARs tone, values, and voice., • Collaborate with the VP of Marketing and creative team to ensure alignment with brand strategy and seasonal initiatives., • Contribute to evolving BODYBARs visual and narrative identity across digital platforms., • Translate brand messaging into content strategies that resonate with current and prospective clients., • Share insights and trend updates to inform broader content planning.Innovation & Collaboration, • Research emerging platforms and trends to support content innovation., • Collaborate with PR and paid media partners to align messaging and amplify reach., • Support franchise development marketing with compelling content targeting prospective franchisees., • Prepare monthly reports summarizing content performance, key insights, and improvement opportunities., • Recommend strategies to optimize content effectiveness and social media impact.Additional Responsibilities, • Bachelors degree in Marketing, Communications, or a related field., • 24 years of experience in content creation and social media management (experience working with franchise or multi-location brands strongly preferred)., • Proficient with the business use of social media platforms (Meta, TikTok, LinkedIn, YouTube), • Experience using tools such as Meta Business Suite, Canva, Asana or Monday.com and social media scheduling platforms., • Excellent writing skills, a sharp eye for brand aesthetics and a passion for brand storytelling., • Familiarity with UGC, influencer collaboration, and community engagement strategies., • Comfortable working in a fast-paced, entrepreneurial environment with cross-functional collaboration., • Basic knowledge of performance analytics and ability to translate metrics into content insights., • Experience working directly with franchisees or local operators.SKILLS & COMPETENCIES, • Strong understanding of social media trends, engagement strategies, and content formats., • Creative thinker with excellent attention to detail and brand alignment., • Strong organizational and time-management skills, with the ability to manage multiple priorities., • Collaborative mindset and willingness to support franchisees and internal teams with content-related needs., • Ability to maintain a consistent brand voice across various formats and platforms., • Passion for health, fitness, and boutique wellness brands; familiarity with Pilates is a plus.WORK ENVIRONMENT, • Hybrid work structure, requiring a minimum of 2 days per week at BODYBAR headquarters in Fort Worth,