Senior Manager, Paid Media
19 days ago
Saint Paul
Job DescriptionSalary: Job Overview: Senior Manager of Paid Media The Senior Manager of Paid Media will be responsible for overseeing the planning, execution, and optimization of paid media campaigns across a squad of junior team members and a book of business. This role requires a strategic mindset, strong leadership skills, and a proven track record in managing successful paid media initiatives. Senior managers are expected to be able to perform >50% the duties of the director from the business perspective by the midpoint of the growth in the role and be able to be used effectively from a sales perspective. In this role you are expected to be a People Developer, Practice Manager and Evolver, Advisory Consultant, Trusted SME in sales support, Experienced internal consultant for complex paid challenges, new challenges, and client interactions. Responsibilities: Account Strategy: • Develop, execute, and manage advanced comprehensive paid media strategies that align with client objectives and business goals across the department where needed., • Stay current with client, industry, and technology trends to incorporate innovative approaches into campaign strategies., • Act as the main point of contact for key clients, understanding their business goals, and aligning paid media strategies accordingly., • Build and nurture strong client relationships through effective communication and strategic recommendations., • Ensure service of squad accounts is high quality to support client retention., • Oversee the execution of paid media campaigns across any paid media platform, including PPC, display, and social media advertising., • Ensure campaigns are implemented with precision, adhering to best practices and industry standards through QA oversight., • Project/task management oversight, deadlines hit/rocks completed., • Mentorship and coaching direct reports., • Conduct employee reviews., • Review resumes, conduct screening interviews, and participate in 2nd round and final interviews to assess candidate suitability., • Collaborate with the hiring team to evaluate candidates' qualifications and provide input in internal selection meetings., • Lead and mentor a team of paid media professionals, fostering a collaborative and high-performance team culture., • Guide campaign strategy, execution, and optimization to ensure exceptional results across the entire department., • Showcase being a subject matter expert across multiple disciplines to help level up the collective department., • Utilize advanced analytics tools to analyze campaign performance and derive actionable insights., • Develop new ways of conducting analysis and reporting and bring this expertise to the department., • Generate comprehensive reports for clients, providing clear insights into campaign success and areas for improvement., • Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact., • Champion the agency's core values, fostering a positive and inclusive workplace culture.