MARKETING COORDINATOR
27 days ago
Jonesboro
Job DescriptionBenefits: • 401(k) matching, • Bonus based on performance, • Dental insurance, • Health insurance, • Opportunity for advancement, • Paid time off Marketing Coordinator Job DescriptionPosition Title: Marketing Coordinator Reports To: Regional Sales Manager / VP of Sales & Marketing Location: On-Site (with regular community travel) Employment Type: Full-Time, Exempt, W-2 Position Summary The Marketing Coordinator plays a key role in advancing Broylman Memorial Groups mission through strategic community outreach, lead generation, and program development. This position is a step above the Marketing Agent role, requiring a higher degree of professionalism, communication skills, and marketing expertise. The Marketing Coordinator not only executes existing marketing programs but also develops new initiatives, evaluates effectiveness, and ensures alignment with corporate sales objectives. Primary Responsibilities Program Management & Community Outreach • Lead and oversee the five major marketing programs: Legacy Family Service Program, Medical and First Responders Program, Business-to-Business Employee Benefit Program, Ballot Box Program, and Corporate Account Program., • Build and maintain strong professional relationships with community organizations, business leaders, medical professionals, first responders, and corporate partners., • Coordinate, schedule, and conduct community presentations, educational seminars, and outreach events to promote cemetery and pre-planning services., • Supervise and provide guidance to Marketing Agents (where applicable), ensuring consistency and compliance with program instructions and company standards.Strategic Marketing & Lead Development, • Develop and refine marketing strategies to expand community presence and generate qualified leads for sales teams., • Monitor, track, and evaluate the effectiveness of marketing campaigns; prepare reports with recommendations for improvement., • Ensure all presentations, surveys, flyers, and materials are executed in a professional, branded, and compliant manner., • Collaborate with Sales Managers to optimize lead follow-up and conversion efforts.Administrative & Reporting Duties, • Maintain accurate records of leads, outreach activities, and community partnerships using company-approved systems., • Prepare monthly reports on outreach performance, lead generation, and program effectiveness for review with leadership., • Assist with the development of new marketing collateral, social media engagement, and digital marketing initiatives in collaboration with corporate marketing resources.Position Requirements, • Bachelors degree in Marketing, Communications, Business Administration, or related field (preferred) OR an equivalent combination of education and professional experience., • 23 years of experience in marketing, community relations, or sales coordination (funeral/cemetery/pre-need industry experience a plus)., • Strong interpersonal and public speaking skills, with the ability to present to groups professionally and confidently., • Proficiency in Microsoft Office Suite and/or Google Workspace (Docs, Sheets, Slides, Gmail, Calendar)., • Demonstrated organizational skills, with the ability to manage multiple initiatives and deadlines effectively., • Must possess a valid drivers license and reliable transportation for community travel.Additional Considerations, • Experience mentoring or leading others in marketing roles is a plus., • Bilingual skills (Spanish or other languages) are highly valued., • Flexibility to work occasional evenings or weekends for community events., • Benefits:, • Paid time off, • 401(k) matching, • Medical/Dental/Vision Insurance, • Company paid life insurance, • Additional life insurance for purchase, • Cancer/Hospital indemnity/Accident insurance, • Service recognition awards/bonusesCompensation, • Base hourly rate plus commissions