Manager, Athlete Marketing - Fitness
9 days ago
Boca Raton
Job Description Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space. At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization. Ready to energize your career? Join a team that’s pushing boundaries, growing fast, and redefining what it means to LIVE FIT. Position Overview As the Manager, Athlete Marketing – Fitness, you will play a key role in leading CELSIUS’ athlete and influencer strategy within the fitness vertical. You’ll identify, activate, and manage partnerships with athletes, trainers, and fitness influencers who authentically embody the CELSIUS brand. This role bridges brand marketing, talent management, and community engagement — ensuring every partnership delivers meaningful storytelling, brand visibility, and measurable ROI. You’ll collaborate closely with marketing, sales, social, and legal teams to bring the brand to life through partnerships that inspire and motivate fitness-minded consumers worldwide. Requirements • 4–6 years of experience in talent management, influencer marketing, or athlete partnerships, preferably within the fitness, sports, or wellness industries., • Demonstrated ability to cultivate and manage relationships with athletes, agents, and industry professionals., • Strong understanding of fitness culture, trends, and community dynamics., • Proven project management and organizational skills with the ability to manage multiple priorities simultaneously., • Excellent communication, negotiation, and relationship-building skills., • Analytical mindset with experience using data to inform strategy and measure results., • Proficiency in Microsoft Office Suite and experience with social analytics or influencer tracking platforms (e.g., Tribe Dynamics)., • Willingness to work flexible hours and travel on weekends as needed. Responsibilities • Identify and execute strategic athlete and influencer partnerships that align with CELSIUS’ marketing goals and brand values., • Serve as the day-to-day lead for managing relationships with fitness professionals, athletes, trainers, and influencers across key disciplines (bodybuilding, functional fitness, running, wellness, etc.)., • Negotiate and manage contracts in collaboration with the legal and marketing teams., • Oversee partnership deliverables to ensure all contractual obligations and brand standards are met., • Partner with the social and content teams to develop, review, and approve athlete-generated content that aligns with brand voice and campaign strategy., • Use tracking and analytics tools such as Tribe Dynamics to monitor performance, measure KPIs, and optimize ROI., • Maintain and manage a master calendar of all athlete partnerships, programs, and events — including travel coordination when needed., • Support key events, activations, and retail collaborations that integrate fitness talent and amplify brand presence., • Lead post-campaign reporting with clear qualitative and quantitative insights tied to KPIs and business impact., • Comprehensive Medical, Dental & Vision benefits, • Long- and short-term disability, • Life insurance, • 10 Vacation days per year, subject to accrual policy, • 11 Company paid holidays, • 401(k) with Company match, • Identity theft and legal services The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans). We promptly review all applications. Highly qualified candidates will be contacted for interviews. Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled. CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to . The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.