CRO Campaign Account Executive
2 days ago
Stockton-On-Tees
Central Employment are working with a North East Technology organisation, a specialist in conversion solutions to the global iGaming market. They have a new and exciting opportunity for a CRO Campaign Account Manager, to work on a number of key client CRO campaign performance, and identify insights and data to support the clients customer behaviours. Responsibilities:- • Analyse performance data across multiple campaigns and identify what’s working, what isn’t and why., • Write clear, client-facing insight reports that explain the behavioural reasoning behind the numbers., • Deliver findings to clients directly, in writing and on calls, with enough conviction to back your recommendations when pushed., • Apply behavioural science principles (loss aversion, social proof, scarcity, endowment effect and others) to explain campaign results and suggest improvements., • Build relationships with clients that go beyond standard account check-ins, becoming a trusted voice in their conversion and acquisition conversations. Experience required: - • Some background in iGaming, fintech or another performance-driven digital environment., • Experience with A/B testing tools, analytics platforms or CRM systems, • A real interest in conversion rate optimisation (CRO), or consumer decision-making. You’ve read around this area, not just heard the terms., • Comfortable with data. You can work with campaign metrics, spot trends and draw conclusions without needing someone else to set the analysis up for you., • Strong written and verbal communication. You can explain a complex idea clearly to someone who doesn’t share your background., • A background in account management, customer success or client-side digital marketing.