Social Media & Lead Growth Manager (Performance-Based)
1 day ago
Birmingham
Company Description We are a UK-based premium Indian women’s clothing brand specializing in Retail, Bridalwear, Partywear, and Wholesale supply to boutiques, stylists, creators, and independent retailers. We operate as a social-media-first brand and are now expanding toward physical presence and global reach. Role Description This is a remote performance-based role for a Social Media & Lead Growth Manager. The role involves planning, creating, and optimizing social media content to enhance brand visibility, attract customers, and generate qualified leads. Key responsibilities include: • Developing social media strategies aligned with retail and wholesale goals, • Managing Instagram, TikTok, and WhatsApp channels, • Creating engaging content including Reels, product showcases, and seasonal campaigns, • Handling inquiries and converting them into qualified leads (retail and wholesale), • Running and managing performance-focused lead-generation ads (not boosting), • Collaborating with micro-influencers, boutiques, and stylists, • Tracking lead quality, cost per lead, and campaign performance, • Reporting lead data and improving conversion through content strategy Qualifications • Proven experience in Social Media Marketing, preferably in fashion, lifestyle, or e-commerce, • Knowledge of Instagram and TikTok trends, buyer psychology, and lead-focused content strategy, • Experience with lead-generation ads (Meta Ads / TikTok Ads), including tracking and reporting, • Strong communication skills, with experience managing DM/WhatsApp customer inquiries, • Ability to build and maintain warm lead databases for both retail and wholesale clients, • Experience in influencer outreach or boutique collaboration is an advantage, • Proficiency in tools such as Canva, CapCut, VN, or basic video editing applications, • Business-minded, creative, and results-oriented, with focus on performance and conversion, • No formal degree required — skills, experience, and results are valued Preferred Languages: • English (Required), • Hindi and/or Punjabi (Preferred for customer communication & retail/wholesale engagement) Mindset and Work Approach: • Business-focused, creative, and results-driven, • Understands customer value, not just content metrics, • Comfortable working on a performance-based structure, • No formal degree required — skills, experience, and results are valued Growth Opportunity • Successful performance may lead to transition into Social Media Manager, Brand Growth Strategist, or Marketing Lead, with potential for long-term role and profit-based incentives.