Account Director - Paid Social and PPC
3 days ago
London
Account Director – Paid Social & PPC Location: London (Hybrid – 2 days per week in office) Industry: Retail, Automotive, Technology Agency: Independent Digital Agency About the Role We’re partnered with a leading independent digital agency in London that delivers high-performance paid media strategies for some of the most exciting brands in the Retail, Automotive, and Tech sectors. They are now looking for an experienced Account Director (Paid Social & PPC) to take strategic ownership of key client relationships and drive best-in-class performance across multi-channel campaigns. This is a senior, client-facing role suited to someone who thrives on strategic thinking, leadership, and measurable impact. Key Responsibilities • Lead strategic direction across a portfolio of Retail, Auto, and Tech clients, ensuring campaigns align with business goals and growth targets., • Oversee multi-channel Paid Social and PPC activity across Meta, TikTok, Google Ads, YouTube, Microsoft Ads, and emerging platforms., • Act as the senior point of contact for client stakeholders, building strong relationships and driving long-term account growth., • Guide and mentor Account Managers and Executives, ensuring high-quality execution, QA, and performance optimisation., • Develop and present quarterly/annual performance reviews, roadmaps, and innovation plans., • Collaborate with internal departments across creative, data, CRO, and strategy to deliver unified, high-impact media solutions., • Identify new opportunities for scale, efficiency, and channel expansion through data analysis and testing frameworks., • Lead strategic input for pitches, proposals, and forecasting for new and existing clients., • Stay ahead of industry trends, platform evolution, and emerging technologies to drive innovation across accounts. Skills & Experience • 5+ years’ experience in Paid Social and PPC within an agency environment, including senior client management., • Strong background overseeing campaigns for Retail, Automotive, or Tech brands (ideally a mix)., • Proven ability to develop strategic performance roadmaps and deliver measurable business outcomes., • Confident leading cross-channel strategies, with deep understanding of attribution, data, creative testing, and funnel management., • Exceptional communication skills with the ability to influence senior stakeholders., • Experienced managing and developing teams., • Comfortable overseeing budgets from £100k to £1m+ per month., • Analytical mindset with strong commercial acumen. What the Agency Offers • Competitive salary and bonus structure., • Hybrid working: 2 days per week in the London office., • Clear progression pathways within a growing independent agency., • Regular training, industry event access, and platform certifications., • A collaborative, ambitious culture where senior leaders have real impact. Diversity & Inclusion at Tribal Digital At Tribal Digital, we believe diversity drives creativity and innovation. We welcome people of every background, identity, and experience — because great ideas come from different perspectives. If you’re passionate about what we do, we want to hear from you — even if you don’t tick every box.