Individual Giving Manager
2 days ago
Welwyn Garden City
Reporting to: Head of Communications & Individual Giving Location: Hybrid, minimum 40% in office in Welwyn Garden City Principal responsibilities and duties Budget Management • With the Head of Comms & Individual Giving, set annual budgets and programmes of activity, actively monitoring performance against these and adapting approach as necessary, • Plan, monitor and control expenditure as appropriate and manage income against set budget, KPIs; providing regular revised projections and narrative for the Senior Leadership Team and trustees as required, • Cultivate and steward meaningful relationships with individual donors to maintain their engagement and support and ensure a stable and growing donor base, • Create compelling fundraising materials and appeals targeted at individual donors, • Provide excellent donor stewardship through timely acknowledgement of gifts, personalised communication and recognition efforts., • Develop and deliver a plan of regular communications for recurring givers and high-value donors, • Represent the charity at Willow or third-party events, to promote fundraising products and talk to potential supporters about ways they can get involved, • Conduct regular reviews of income streams and put recommendations into action, • Work with other members of the fundraising team to develop a successful stewardship programme across all supporter types, • Develop and execute strategies to solicit and secure donations from individual donors across various online and offline channels, • Promote and manage our in-memory products, enabling donors to remember their loved ones whilst supporting Willow, • Develop a regular giving programme, executing strategies to acquire, retain, and upgrade individual donors, • Grow our legacy programme and increase the number of people leaving a gift to Willow, • Utilise the charity database (RE NXT) to track donor interactions, manage gift processing and generate reports for analysis and decision making, • Work with the Finance Team, Data & Insight Officer and Supporter Care Officer to ensure accurate data recording, • Use data to identify areas of prospective growth and build plans to deliver these, • Adopt a data-led fundraising approach, segmenting data and using supporter journeys to maintain engagement and speak to people about the right products for them, • Build excellent working relationships with colleagues across the organisation, creating processes that support efficiencies and collaborative working, • Work with office volunteers to ensure administrative or support tasks are completed in a timely manner, • Keep up to date on developments and trends in fundraising and the charitable sector, and apply these learnings to improve our offering, • Keep up to date and comply with fundraising, GDPR and other relevant legislation,codes of practice and good standards, • Willingness to work flexibly with occasional work outside of core hours Experience • Experience working in individual giving fundraising with an excellent working knowledge of donor recruitment, retention and development, • Experience of designing supporter journeys that engage, retain, and inspire donors, • Experience of preparing and managing annual plans and budgets, • Proven project management experience, including design, print and mailing processes, • Experience of working with a CRM system (we use RE NXT) and digital fundraising tools, • Knowledge of fundraising laws and regulations in relation to data protection and compliance, • Proven ability to write engaging copy and compelling fundraising asks for different audiences across varied communication channels, • Effective organisational skills and ability to manage time and prioritise work, • Ability to work quickly and accurately under pressure, • Analytical and able to adopt a data-led fundraising approach, • A pro-active, self-starter who is comfortable working alone but can also be a team player, • Motivated and target driven, • Personable with excellent ability to engage with supporters and stakeholders with diplomacy, discretion, tact and persuasiveness, • Hybrid working, with a minimum of two days per week in the office in Welwyn Garden City, • 25 days annual leave, increasing with service, plus bank holidays and discretionary Christmas leave, • Holiday purchase scheme, • Stakeholder pension with matching contributions up to 5%, • Occupational sick pay, • Life Assurance cover of 3 x salary, • Flexible working patterns where appropriate for the role, • Employee Assistance Programme, • Access to financial advice and employee discounts