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  • Marketing and Commercial Manager
    Marketing and Commercial Manager
    23 hours ago
    £44000–£53000 yearly
    Full-time
    Dagenham

    We are seeking a commercially minded, data-driven Marketing & Commercial Manager to lead our business growth strategy and elevate our digital presence. In this dual-focus role, you will be responsible for identifying revenue opportunities, managing marketing budgets, and driving scalable organic acquisition. The ideal candidate blends commercial acumen—such as pipeline management, partnership building, and pricing strategy—with a deep technical and strategic understanding of Search Engine Optimization (SEO). You will own our organic search roadmap to turn web traffic into a sustainable revenue pipeline. Key Responsibilities Commercial & Growth Strategy • Formulate and execute integrated marketing and commercial strategies to hit company revenue and profitability targets., • Identify new market opportunities, evaluate competitor models, and optimize product pricing or service tiers., • Manage the marketing and commercial budget, ensuring strict alignment with cost-per-acquisition (CPA) and ROI metrics., • Collaborate with sales and account management teams to align marketing pipelines with commercial outreach and business development goals. SEO & Organic Performance Strategy • Own the end-to-end SEO strategy across technical SEO, on-page optimization, content strategy, and authoritative link building., • Conduct exhaustive keyword research to pinpoint high-intent commercial terms that drive qualified leads and conversions, not just raw traffic., • Direct the content calendar, ensuring all digital copy, blogs, landing pages, and resources are optimized for search engines while providing genuine value to our target audience., • Oversee technical SEO audits, working alongside web developers to optimize site architecture, page speed, Core Web Vitals, mobile responsiveness, and schema markup., • Develop a robust, ethical backlink and digital PR strategy to enhance domain authority and search visibility in highly competitive spaces. Data Analytics & ROI Reporting • Monitor, track, and report on key organic performance metrics including organic traffic growth, keyword rankings, click-through rates (CTR), bounce rates, and organic conversion funnels., • Utilize advanced analytical tools (Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog) to extract actionable insights and uncover visibility gaps., • Translate complex digital data into high-level commercial forecasts, proving the direct impact of SEO performance on business revenue to senior leadership. Key Requirements & Qualifications • Proven experience as a Marketing Manager, Commercial Manager, Growth Marker, or a similar hybrid role., • Demonstrated track record of scaling organic web traffic and converting that traffic into measurable commercial revenue., • Advanced hands-on experience with SEO suites (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and web analytics toolkits (GA4, Google Search Console)., • Strong understanding of search engine algorithms, ranking factors, and the distinction between informational, navigational, and transactional search intent., • Solid grasp of core commercial fundamentals, including budget management, financial forecasting, and margin evaluation., • Exceptional communication skills with the ability to manage external agencies, internal copywriters, and developers seamlessly., • Experience with Content Management Systems (CMS) such as WordPress, Webflow, or Shopify is highly desirable.

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  • Commercial Manager
    Commercial Manager
    16 days ago
    £50100 yearly
    Full-time
    Cranbrook, Ilford

    Role Overview The Commercial Manager will be responsible for overseeing the commercial strategy and business development activities of Global Recruitment Training Centre Limited across the United Kingdom and international markets. The role focuses on strengthening the organisation’s market position, expanding commercial partnerships, and promoting the company’s recruitment and training services to both international candidates and UK employers seeking global workforce solutions. The post holder will lead initiatives to generate new business opportunities, develop strategic partnerships, analyse labour market trends, and support organisations seeking international recruitment solutions in compliance with UK immigration and sponsorship frameworks. Key Responsibilities 1. Commercial Strategy and Business Growth • Develop and implement commercial strategies to expand the company’s recruitment and training services within domestic and international markets., • Identify new revenue opportunities, potential markets, and strategic partnerships to support business growth., • Establish and maintain relationships with employers, industry organisations, and recruitment partners to increase the company’s client base. 1. Client Relationship Management • Engage with UK employers to understand their workforce requirements and provide tailored international recruitment solutions., • Develop long-term commercial relationships with corporate clients, training institutions, and overseas recruitment partners., • Negotiate commercial agreements and service contracts with clients and partners. 1. International Recruitment Partnerships • Build strategic partnerships with overseas recruitment agencies, educational institutions, and training providers to attract skilled candidates for UK employers., • Coordinate with international partners to support candidate sourcing, recruitment campaigns, and workforce mobility initiatives. 1. Market Research and Commercial Analysis • Conduct market analysis to identify sectors experiencing labour shortages where international recruitment services may be beneficial., • Monitor recruitment industry trends, regulatory developments, and competitor activities to inform commercial decision-making., • Provide strategic recommendations to senior management based on market insights and performance data. 1. Employer Engagement and Service Promotion • Promote the organisation’s recruitment and training services to businesses seeking international talent solutions., • Support employer awareness initiatives relating to workforce planning, international recruitment, and UK sponsorship frameworks., • Represent the company at industry events, networking forums, and business development meetings. 1. Operational Coordination and Reporting • Collaborate with recruitment consultants, marketing teams, and senior management to ensure commercial objectives align with operational delivery., • Monitor business performance metrics including client acquisition, revenue generation, and partnership outcomes., • Prepare commercial reports and strategic updates for senior management. Skills and Experience • Proven experience in commercial management, business development, or recruitment services., • Strong understanding of international recruitment markets and workforce solutions., • Excellent client relationship management and negotiation skills., • Ability to analyse market trends, commercial data, and sector workforce needs., • Strong communication, stakeholder engagement, and strategic planning abilities.

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