Dr. Barbara Sturm, Ecommerce Executive
10 hours ago
London
This job is with Puig , an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Dr. Barbara Sturm is a world-renowned skincare brand known for its cutting-edge, science-driven approach to skincare. With an expanding global presence, Dr. Barbara Sturm continues to deliver innovative beauty products that elevate self-care for individuals worldwide. The E-commerce Executive supports the day-to-day running of the brand’s online store, ensuring a seamless, premium customer experience aligned with luxury positioning. This role combines website management, merchandising, analytics, and campaign execution to drive online sales and brand growth. Website Management • Own the day-to-day management of the e-commerce website, ensuring all pages are fully functional, visually consistent, and aligned with brand guidelines, • Upload, update, and maintain product listings, including imagery, pricing, descriptions, ingredient lists, and regulatory information, • Build and maintain landing pages using CMS tool shogun, ensuring a seamless and elevated user experience across desktop and mobile, • Conduct regular site audits to identify broken links, outdated content, or UX issues, and coordinate fixes with developers, • Plan and execute merchandising strategies across homepage, category pages, and product listings to drive engagement and conversion, • Optimize product sorting, filtering, and on-site search functionality to enhance discoverability, • Develop and implement cross-selling and upselling strategies (e.g. “routine building” for skincare regimens), • Analyse customer browsing and purchasing behaviour to refine product placement and recommendations, • Brief & Coordinate all on-site execution of marketing campaigns, including product launches, seasonal promotions, and editorial content, • Build and schedule homepage takeovers, promotional banners, and campaign landing pages in line with the marketing calendar, • Work closely with CRM, paid media, and social teams to ensure consistent messaging and timing across all channels, • QA all campaign assets before launch to ensure accuracy, functionality, and alignment with brand standards, • Track and analyse daily, weekly, and monthly performance metrics including traffic, conversion rate, average order value (AOV), and revenue, • Use tools such as Google Analytics, Looker, and content square to generate actionable insights, • Identify trends, customer behaviors, and opportunities for growth, presenting findings to internal stakeholders, • Monitor campaign performance and provide post-campaign analysis with clear recommendations, • Map and continuously improve the end-to-end customer journey, from landing page through to checkout, • Identify and troubleshoot friction points such as high bounce rates, cart abandonment, or slow load times, • Collaborate with UX/UI designers and developers to implement improvements and new features, • Ensure a best-in-class mobile experience, reflecting the high expectations of luxury consumers, • Work closely with supply chain and operations teams to ensure product availability aligns with demand and campaign activity, • Monitor stock levels and flag low inventory risks, especially for hero products and new launches, • Support order processing workflows and resolve any issues related to fulfillment, returns, or delivery, • Maintain accurate inventory data across systems, • Familiarity with platforms like BigCommerce, Shogun, SAP, and Looker., • A dynamic and results-driven self-starter with a highly commercially focused outlook., • 1-3 years experience in a similar role, ideally within the Luxury or Skincare industries., • Strong analytical skills (Google Analytics, Excel)., • Ability to work proactively and effectively in an agile, fast-paced environment with a sense of urgency., • Excellent task and time management skills with strong attention to detail and a creative eye., • An appreciation for brand guidelines and the ability to drive sales without the use of promotions., • A collaborative, passionate and hands-on cross-functional team player., • Excellent communication skills, including fluent verbal and written English., • Solid understanding and knowledge of UX/UI and online accessibility requirements., • An entrepreneurial, creative and welcoming work culture, • A range of learning and development opportunities, • An international company with plenty of opportunities to grow, • A competitive compensation & benefits package