Global Brand Marketing Director - Luxury Fashion Brand
19 hours ago
City of London
Mode Executive is proud to be partnering with fast-growing, award-winning designer fashion house is seeking a visionary Global Brand Marketing Director to lead its global marketing, brand, and communications strategy. Known for its craftsmanship, innovation, and modern approach to luxury, the brand has become a favourite among style-conscious clientele worldwide and is stocked in leading international retailers. This role reports directly into the CEO. This is a rare opportunity to join a purpose-driven company that combines timeless design with a commitment to sustainability and social impact. As a key member of the leadership team, you will shape how the brand is expressed globally — from its values and storytelling to the way it connects with press, influencers, and its growing international community. You’ll lead a multidisciplinary team spanning brand, PR & influencer relations, content, customer marketing, and creative. Working closely with e-commerce, product, and operations teams, you’ll ensure marketing and business goals are aligned to drive growth, engagement, and long-term brand equity. This is a hands-on, strategic leadership role for someone who thrives on blending creativity with commercial impact. The Role • Define and execute the brand’s global marketing strategy to drive awareness, desirability, and growth., • Translate company objectives into clear, measurable marketing plans with defined priorities, budgets, and KPIs., • Act as a strategic partner to senior leadership, helping shape the next chapter of the brand’s evolution., • Build and inspire a high-performing team that values creativity, collaboration, and accountability., • Strengthen and evolve brand positioning within the global luxury landscape., • Ensure consistent, distinctive brand communication across all channels and markets., • Monitor market trends and competitor activity to maintain a leadership edge., • Develop and lead a global PR and influencer strategy, securing premium media exposure and strategic partnerships., • Oversee brand events, collaborations, and activations that deepen cultural relevance., • Manage ambassador and affiliate programmes to amplify reach and engagement., • Lead the content strategy across all owned, earned, and paid channels., • Oversee creative storytelling, ensuring all brand communications are inspiring and on-message., • Maintain the highest standards of quality and consistency across all marketing touchpoints., • Develop customer engagement and retention strategies that enhance loyalty and lifetime value., • Champion customer insights to inform marketing, product, and business decisions., • Oversee CRM and lifecycle marketing with a data-driven, personalised approach., • Define marketing KPIs and ensure consistent tracking, analysis, and reporting., • Use insights to optimise performance and balance creativity with commercial results. Requirements • 10-15 years’ experience in marketing within the luxury, fashion, or lifestyle sectors, ideally with international exposure., • Proven expertise across brand building, PR, influencer relations, content strategy, and customer engagement., • A strategic, data-informed mindset with a creative edge., • Strong leadership experience managing and scaling multidisciplinary teams., • Excellent communication, presentation, and stakeholder management skills., • Commercially astute, with a deep understanding of ROI and growth levers., • Passionate about craftsmanship, sustainability, and shaping the future of modern luxury. To apply, please send your CV to or click the apply button. Please note: due to high volumes of interest, only shortlisted candidates will be contacted.