Global Marketing Manager
hace 23 días
Bedford
We’re looking for a strategic and hands‑on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you’ll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide. You’ll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams. • Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies., • Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances., • Lead multi‑channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency., • Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness)., • Collaborate with regional teams, agencies, and cross‑functional stakeholders (sales, product, finance) to align on campaigns and local adaptations., • Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences., • Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights., • Build and manage global partnerships with media, influencers, and distribution channels., • Ensure compliance with international regulations, including GDPR and other data privacy laws., • Mentor and support marketing teams or coordinate across matrixed regional functions., • 5–10+ years in marketing, including at least 3 years in a global or multi‑market role, • Experience in hospitality or a similar sector is advantageous, • Bachelor’s degree in Marketing, Business, Communications, or related field, • Professional qualifications (e.g., CIM) or a Master’s degree are a plus, • Strong expertise in digital marketing (SEO, PPC, paid social, email marketing), • Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business Suite, • Data‑driven mindset with experience in A/B testing and attribution modelling, • Excellent project management and cross‑cultural communication skills, • Strategic thinker with a hands‑on approach, • Strong stakeholder management and influencing skills, • Creative, adaptable, and comfortable in a fast‑paced environment, • Fluency in Spanish is essential #J-18808-Ljbffr